A recent 4.4 magnitude tremor in Los Angeles has once again brought to the forefront the importance of earthquake preparedness, not only in Southern California, but also in other parts of the United States. While the West Coast has long been associated with seismic activity, experts warn that the Midwest region, specifically areas surrounding the New Madrid fault line, should also be taking preventive measures.

In the early 1800s, a series of powerful earthquakes struck the small frontier town of New Madrid, Missouri. Witnesses described the devastating impact of the quakes, with houses collapsing, the earth opening up, and even reports of the Mississippi River temporarily flowing in the opposite direction. Over two centuries later, the effects of these quakes can still be seen, with reshaped landscapes and sand blows from the shifting Earth.

Today, this once sparsely populated region is home to millions of people across five states, including major cities like Memphis, Tennessee, Little Rock, Arkansas, and St. Louis. The U.S. Geological Survey estimates that there is a 25 to 40 percent chance of a magnitude 6.0 earthquake occurring in the area within the next 50 years. Furthermore, there is a seven to ten percent probability of a repeat of the 1811-1812 earthquakes.

Brian Houston, Chair of the University of Missouri's Department of Public Health and director of the Disaster and Community Crisis Center, emphasizes the significant risks faced by the Midwest region in the event of a major earthquake. With increased population and infrastructure, the impact on homes, businesses, and transportation would be substantial, resulting in a significant human and economic toll.

The disruption of key waterways like the Mississippi River would also have severe consequences for the region's economy. Infrastructure that relies on these waterways, such as shipping and transportation, could become impassable, affecting the movement of coal and agricultural products.

Despite the relatively low probability of a major earthquake, Houston acknowledges the difficulties in prioritizing earthquake preparedness amidst the recurring risks of flooding, severe storms, and tornadoes in the Midwest. Focus groups and surveys conducted in the New Madrid region reveal that earthquake risks are often overlooked due to the perception that they are less likely to occur in the near future.

For individuals and families concerned about the potential threat of earthquakes, Houston recommends taking basic steps to prepare for any disaster. This includes assembling a disaster kit with essential supplies like water, food, medications, and important documents. Securing heavy objects to walls, such as water heaters, can also reduce the risk of injury during an earthquake.

At a more advanced level of preparedness, obtaining earthquake insurance is advised, as standard homeowners insurance does not cover earthquake damage. While efforts in emergency preparedness and community drills are underway in the region, more emphasis and support for building codes, similar to those on the West Coast, are necessary to ensure the safety of structures in high-risk areas.

State and local emergency preparedness officials are actively working to raise awareness about the earthquake risks in the Midwest, although there remains a need for greater public attention and recognition of the potential danger.

As seismic activity continues to be a significant concern across the United States, it is crucial for residents and authorities to prioritize earthquake preparedness measures. By taking proactive steps to secure infrastructure, raise awareness, and educate the public, communities in high-risk areas can better mitigate the potential devastation caused by a major earthquake.