Warner Bros. Discovery and NBA Extend Media Partnership for 11 Years

ICARO Media Group
News
19/11/2024 21h31

**Warner Bros. Discovery and NBA Forge 11-Year Partnership Extension**

In a landmark agreement, the National Basketball Association (NBA) and Warner Bros. Discovery (WBD) have cemented their extensive media partnership for an additional 11 years. This collaboration aims to enhance the global reach of NBA content while leveraging WBD’s extensive digital and broadcasting portfolios.

Key aspects of this new deal involve a refreshed NBA Digital partnership and live game rights in multiple countries outside the United States, significantly boosting WBD's international presence. Notably, it covers the Nordics, Poland, and Latin America (excluding Brazil and Mexico), reinforcing their global sports broadcasting portfolio.

As part of the agreement, TNT will retain its iconic program, *Inside the NBA*, which will be produced for and aired on ESPN and ABC starting from the 2025-26 season. This award-winning show, holding 21 Emmy Awards, will be broadcast throughout the NBA Regular Season and Playoffs. Furthermore, TNT Sports will develop new content for its platforms, including a planned "Inside Sports" show.

This deal also sees TNT Sports securing rights to broadcast Big 12 football and men's basketball games, starting with the 2025 season, including exclusive coverage of 13 football games and 15 basketball games each season.

The partnership includes a global license for TNT Sports and its digital brands Bleacher Report and House of Highlights to create, produce, and distribute NBA content. This will involve expanded rights for global highlights and content production, and substantial promotional, sales, and creative commitments across both NBA and WBD platforms.

NBA Commissioner Adam Silver and Warner Bros. Discovery CEO David Zaslav expressed their enthusiasm for the deal, highlighting its potential to grow both entities’ reach and value. Silver noted that the continuation of *Inside the NBA* is a major win for basketball fans worldwide, while Zaslav highlighted the strategic advantages of the long-term rights and revenue secured through the agreement.

The renewed NBA Digital partnership will allow WBD to support the production, development, and sales of NBA content, promoting the NBA League Pass and increasing subscriber acquisition through WBD's digital platforms. Additionally, advertising for NBA properties will be featured across WBD’s linear and digital media.

This agreement not only reaffirms TNT Sports' status as a prominent NBA broadcaster, but also enhances the digital footprint of Bleacher Report and House of Highlights, making them top destinations for young, engaged sports fans globally.

The views expressed in this article do not reflect the opinion of ICARO, or any of its affiliates.

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