Walmart+ and Burger King Team Up to Offer Exclusive Discounts and Free Whoppers
ICARO Media Group
Through this collaboration, Walmart+ members can enjoy a 25% discount on any Burger King order made via the BK app. As cost-conscious consumers continue to seek value, this enticing offer aims to provide members with significant savings on their favorite burgers and meals.
In addition to the discount, Walmart+ members will also be eligible to receive a free flame-grilled Whopper every three months starting in September, with the purchase of another item, according to a recent news release. This deal further amplifies the value that Walmart+ strives to provide its subscribers, positioning the added benefits as cost-saving opportunities.
Venessa Yates, Senior Vice President and General Manager of Walmart, expressed confidence in Walmart+ members' positive response to the additional savings, and expressed excitement about the collaboration with Burger King, a trusted and recognized brand.
The Walmart+ subscription program, priced at $12.95 per month or $98 annually, already offers its members free shipping and delivery on all Walmart orders. And this new partnership with Burger King is another strategic move by Walmart to enhance the value proposition for its subscribers. This collaboration goes beyond convenience, tapping into the desire for substantial savings that aligns with the aspirations of cost-conscious diners.
In 2022, Walmart previously struck a streaming deal with Paramount Global, offering Walmart+ members free access to an ad-supported plan on Paramount+. Now, by teaming up with Burger King, Walmart+ has expanded its offerings to include exclusive dining benefits for its members. This marks a significant milestone for the Walmart+ program as Burger King becomes its first-ever dining partner.
Pat O'Toole, Chief Marketing Officer for Burger King North America, also expressed enthusiasm about joining the Walmart+ program and their mission to provide even greater savings on customers' flame-grilled favorites at Burger King.
With this dynamic partnership, Walmart+ members can look forward to enjoying substantial discounts on their Burger King orders through the BK app, while also indulging in the occasional free Whopper. These added benefits are sure to delight subscribers who are seeking both convenience and savings in their everyday lives.
As the competition for customer loyalty intensifies, this collaboration between Walmart and Burger King showcases their commitment to meeting the evolving needs of consumers who value affordability and quality.