Victorinox Introduces Blade-less Pocket Tools in Response to Increased Knife Regulation

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ICARO Media Group
News
08/05/2024 18h29

In response to growing concerns over knife-related violence, Swiss pocket tool-maker Victorinox has announced plans to release a new line of multi-tools without blades. Victorinox CEO Carl Elsener revealed in an interview with Swiss media outlet Blick that the company is developing these blade-less pocket tools to address the rising regulations surrounding knives.

Elsener expressed his worries about the increasing restrictions on knives due to violence in the world, stating that the company is committed to ensuring their products do not contribute to such concerns. "We're actually working on pocket tools without blades," Elsener shared. "For example, I have a cool tool in mind for cyclists."

He further explained that the aim is to create specialized tools for different activities, such as the golfing tool they already offer. Elsener believes that cyclists require unique tools but not necessarily a blade, as the presence of a knife can sometimes project a weapon image in certain markets.

However, the new blade-less versions of the pocket tools will not replace their iconic Swiss Army Knives. The classic design, which includes a knife blade along with a toothpick, tweezers, and a nail file, will continue to be available for $24 on Victorinox's website. Elsener assured that the forthcoming tools are intended to complement the original Swiss Army Knives, not replace them.

Victorinox currently produces about 45,000 Swiss Army Knives with blades per day, which are distributed to more than 100 countries worldwide. The company's decision to diversify its product offerings stemmed from the realization after the terrorist attacks on September 11, 2001, that they should not rely solely on one business area, Elsener revealed.

Following the attacks on the World Trade Center, knife restrictions rose, resulting in a significant decline in pocketknife sales for Victorinox, with a decrease of over 30% immediately after the incidents. However, it was only recently that the company began reinventing the original Swiss Army Knife, which was first introduced in 1897 and claims to have up to 75 functions.

While the exact launch date for the blade-less Swiss Army Knife version remains unknown, Victorinox already offers various specialized versions of their pocket tools. The Nail Clip 580, designed for nail care, includes a nail file, clipper, tweezers, serrated-edge scissors, and a small blade, retailing for $38. The Huntsman tool, priced at $52, encompasses a large and small blade, corkscrew, can opener, screwdriver, wood saw, wire stripper, and other handy gadgets.

Victorinox's commitment to adapt to changing regulations and customer needs showcases their dedication to providing versatile solutions for different activities while maintaining the iconic Swiss Army Knife's legacy. As they continue to expand into various product lines, the introduction of blade-less pocket tools is a strategic step for Victorinox in today's evolving world.

The views expressed in this article do not reflect the opinion of ICARO, or any of its affiliates.

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