### NPR's Use of Cookies: What You Need to Know

NPR makes extensive use of cookies to enhance the user experience on its platforms. These cookies are vital in providing services and facilitating features offered by NPR. For instance, they enable the platform to remember user registration details, ensuring a seamless experience while logged in.

The cookies also play a crucial role in local station customization, the NPR Shop, and other interactive features. If these cookies are disabled, several requested services can't be delivered. NPR uses these cookies exclusively to provide the services requested by the users.

Furthermore, users have the option to opt out of sharing their information with NPR’s sponsorship vendors. By switching off "Share Data for Targeted Sponsorship," personalized sponsorship credits and marketing messages will be disabled. Although service providers and vendors might continue to deliver non-personalized sponsorship messages, these will still involve cookies to manage the frequency of the messages, prevent fraud, and ensure proper reporting.

These cookies also collect data about how users interact with NPR Services. This includes information like the number of visitors, their referral websites, visited pages, timing, and whether the user is a repeat visitor. Such information allows NPR to optimize efficiency, gather demographic insights, and monitor activity levels on its services.

Additionally, cookies help NPR remember choices made by users, such as Member station preferences and account details. This feature minimizes the need for users to re-enter preferences during subsequent visits, ensuring a more tailored and convenient experience.

Tracking user browsing habits, these cookies help in displaying sponsorship credits that align with user interests. Grouping users with similar interests based on browsing history, NPR and its sponsors can offer relevant sponsorship credits and other messages while users engage with third-party services.