In an era where personal information is increasingly valued and targeted for advertising or sharing purposes, it is crucial for individuals to be aware of their rights and options. Some states have implemented regulations that allow residents to exercise their right to opt out of "targeted advertising," "selling," or "sharing" of personal information. Recently, the Walt Disney Family of Companies has provided information on how users can exercise their right to opt out of these activities.

According to the notice issued by the company, these opt-out options are specific to the digital properties of the Walt Disney Family of Companies. Users are advised to visit their respective state's privacy rights guidelines, including the California Privacy Rights section, for detailed information on their rights and Disney's privacy practices.

The notice emphasizes that certain cookies used for the functioning of the platform cannot be switched off, as they are necessary for the provision of services. However, users can adjust their browser settings to block or receive alerts about these cookies. It is important to note that blocking these cookies may result in some parts of the site not working properly.

The notice also mentions that personal information may be used for "targeted advertising," "selling," or "sharing," as defined by applicable privacy laws. This means third parties may receive personal information. To opt out of these activities, users or their authorized agents can move the toggle provided to the left, in line with applicable law.

It is crucial to understand that opting out applies specifically to the digital properties of the Walt Disney Family of Companies. If users access other Disney digital properties, they will need to make the opt-out selection again for each property. Additionally, clearing browser cookies or using a different browser or device may require users to opt out again on the specific property.

The notice also provides an alternative option, where users can fill out an opt-out form. This may enable Disney to take action on the opt-out request more broadly across their properties. Additionally, users can enable a universal tool, such as the Global Privacy Control (GPC), to automatically communicate their opt-out preferences. The GPC signal will be processed as an opt-out request by Disney.

However, opting out may not entirely eliminate all advertising. Users may still see personalized ads based on personal information processed before opting out. For additional opt-out rights related to third parties selling and sharing personal information, users can visit the IAB opt-out list.

In conclusion, the notice from the Walt Disney Family of Companies serves as a reminder to users of their right to opt out of the sale or sharing of their personal information. By providing various options and guidelines, Disney aims to empower users to exercise their privacy rights and make informed choices regarding their personal information.