UFC bantamweight champion Sean O'Malley has announced his partnership with social media star turned boxer Jake Paul, revealing that he is now a co-owner of Paul's latest business venture called 'W.' The company will exclusively produce men's personal care products for Walmart, including body wash, body spray, and antiperspirant deodorant. Additional products such as hair gels and a 2-in-1 shampoo-conditioner are expected to launch by August 2024.

Taking to Instagram, O'Malley shared a photo of himself surrounded by W-branded products in a bathtub, captioning it, "W co-owner. Bathing in all its glory, I smell like 1000 roses having s*x rn." The bantamweight king urged fans to head to their local Walmart and support the venture, while also taking a jab at his anticipated next opponent Merab Dvalishvili, stating, "P.s Merab, you need this stinky boy."

While O'Malley awaits his upcoming fight against Dvalishvili, he teased that the date and location for the bantamweight title fight will be announced by the UFC in the coming weeks. As for the partnership with Paul, the "Problem Child" also celebrated the collaboration on his social media, welcoming O'Malley to the W Team.

The announcement of O'Malley's involvement in W comes after a week of headlines for the burgeoning combat sports stars. Amid speculation about Conor McGregor's withdrawal from his upcoming PPV return, O'Malley tweeted that he would fight Jake Paul to save UFC 303. In response, Paul expressed his willingness to compete in an MMA fight against O'Malley, proclaiming that he would defeat him on June 29.

The pair even had a face-off, where Paul taunted O'Malley, saying, "Little a** boy, I'm going to submit you," to which O'Malley retaliated by stating, "Mike Tyson's going to clean you up." However, it has now become apparent that this UFC 303 talk was merely a PR stunt to generate initial traction for the launch of W, considering McGregor's legitimate withdrawal from the event.

With O'Malley's involvement in the new business venture now confirmed and McGregor's absence from UFC 303, it is evident that the partnership with Paul serves as an exciting development in both their careers. 'W' aims to build a team of influencers, athletes, and artists to promote their range of personal care products, and O'Malley's association adds another layer of anticipation to this new venture.