Uber Hires Former Tesla Exec Rebecca Tinucci to Accelerate Electrification Efforts

ICARO Media Group
News
20/08/2024 19h56

In a surprising move, ride-hailing giant Uber has recruited Rebecca Tinucci, the former head of charging at Tesla, to spearhead the electrification of its global fleet. Tinucci, who played a pivotal role in building Tesla's renowned DC fast-charging network, was previously let go by Elon Musk along with her entire team earlier this year.

Tinucci's departure from Tesla raised eyebrows in the industry, as she was credited with leading the development of one of the most extensive and reliable charging infrastructures worldwide. However, her abrupt exit from the electric vehicle manufacturer came after disagreements with Musk over layoffs within her team.

According to reports, Musk initially requested Tinucci to downsize her staff as part of broader cost-cutting measures at Tesla. While she complied initially, Musk's subsequent demand for further layoffs proved to be a breaking point for Tinucci. Realizing the significance of her team's contribution to Tesla's charging goals, she voiced her concerns and refused to proceed with additional cuts.

In a move that caught many off guard, Musk decided to dismiss Tinucci's entire 500-person team, leading to subsequent rehires due to the essential nature of their expertise. Now, Uber intends to harness her experience and expertise to accelerate the electrification of its ride-hailing fleet.

Uber has committed to a bold target of electrifying its entire global fleet by 2040. The company plans to achieve this through various programs aimed at incentivizing its drivers to adopt electric vehicles and the deployment of charging stations. In fact, Uber had already been collaborating with Tesla in New York City to enhance charging infrastructure and support the growing fleet of electric ride-hailing vehicles.

The hiring of Tinucci is expected to bring a wealth of knowledge and strategic insights to Uber's electrification efforts. With her extensive background in establishing charging networks, Tinucci is poised to play a crucial role in ensuring Uber's ambitious goals become a reality.

Uber's move towards electrification aligns with a broader industry-wide shift towards sustainable transportation. As governments and consumers increasingly prioritize environmental concerns, ride-hailing companies are recognizing the need to embrace cleaner and greener mobility options.

Rebecca Tinucci's appointment at Uber signifies the company's determination to lead in the transition to electric ride-hailing. With her leadership, Uber aims to make significant strides in reducing emissions and promoting sustainable transportation options for millions of riders worldwide.

As the electrification race continues to gain momentum, industry observers will keenly watch how Uber leverages Tinucci's expertise to drive its global fleet towards a greener future.

The views expressed in this article do not reflect the opinion of ICARO, or any of its affiliates.

Related