The CEO of Twin Cities Skaters, James Adams, has witnessed a significant uptick in interest in his business since the Usher performance. Twin Cities Skaters, which sets up pop-up skating rinks across Minneapolis and St. Paul, has experienced an increase in social media followers, inquiries about lessons, and questions about skate purchases.

Adams attributes this sudden interest to the talent and style displayed by skaters, stating that it has become contagious. He views roller skating as both a sport and an art form and founded Twin Cities Skaters as a way to provide access to skating spaces in the Twin Cities metro area where traditional roller rinks are scarce.

The group collaborates with local organizations like the St. Paul Downtown Council and park boards to offer free admission and skate rentals at various locations such as parks, schools, and breweries. Twin Cities Skaters also provides lessons and performances, fostering a sense of community among skating enthusiasts.

Roller skating saw a resurgence in 2020 after viral TikTok videos showcased skilled performers, leading to a global shortage of roller skates. Adams emphasizes the importance of promoting skating to the mainstream public and dispelling misconceptions that the activity is only for children. With roller skating gaining popularity once again, Adams encourages newcomers to try skating at pop-up events like the ones hosted by Twin Cities Skaters.

For those looking to start or resume roller skating, Adams recommends frequent practice to improve skills and enhance the fun factor. With only two traditional roller rinks left in the Twin Cities area, Twin Cities Skaters offers a convenient and accessible alternative for individuals interested in experiencing the joy of roller skating.

In addition to the weekly skating meetups organized by Twin Cities Skaters, individuals in Minnesota can also visit established roller rinks such as Skateville in Burnsville, Cheap Skate in Coon Rapids, Skatin' Place in St. Cloud, Thunder Blades Roller Rink in Princeton, World of Wheels Skate Center in Superior, and Skate City in Fargo to indulge in this iconic recreational activity.