The Challenges of Securing a Table: Lessons from Serena Williams' Restaurant Experience

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ICARO Media Group
News
07/08/2024 21h27

In a recent incident that garnered attention, tennis legend Serena Williams took to social media to express her frustration at being turned away from a supposedly empty restaurant during her visit to Paris for the Olympics. The incident raises questions about the complexities of securing a table at popular establishments, with experts shedding light on common challenges faced by diners.

Williams, who did not have a reservation, complained about being denied access to the rooftop of a Parisian hotel's restaurant, despite perceiving it as empty. The hotel responded with an apology, explaining that the rooftop bar was fully booked, while the perceived empty tables belonged to a separate reservation-only gourmet restaurant.

This incident has sparked a debate regarding entitlement, racism, and the dynamics of making reservations in today's dining landscape. Experts attribute the shift towards reservation systems to the rising popularity of apps such as OpenTable, Tock, and Resy, particularly in upscale restaurants. David Hopkins, president of hospitality consultancy the Fifteen Group, highlights the trend of restaurants requiring credit card reservations and implementing deposits to deter no-shows and late cancellations.

One of the main reasons diners might face a situation where tables appear empty but are unavailable is due to the delayed arrival of other guests. Restaurant operations veteran Dylan Falkenburg recounts his experience in Austin, where despite only half the tables being occupied, he was informed of an hour-long wait. Falkenburg explains that such delays can stem from a sudden influx of diners, overwhelming the restaurant's capacity.

Higher-end restaurants often expect guests to spend more time, starting with cocktails and ending with desserts and after-dinner drinks. Consequently, these establishments have fewer table turnovers, even if some tables may appear vacant. In contrast, casual dining establishments tend to allocate a smaller percentage of tables for reservation-only guests.

Experts suggest that diners still stand a chance of securing a seat at a fully booked restaurant if they promise to be swift and not linger. Hopkins advises politely asking for a quick bite or drink, allowing the restaurant to accommodate them before the reserved guests arrive. However, it is crucial to honor the commitment and vacate the table as promised.

While being a VIP may grant certain privileges, not all establishments reserve tables for celebrities or credit card concierge programs. Furthermore, in cities like Paris, restaurants often limit bookings to one seating per evening, resulting in temporarily empty tables that are later claimed. Meg Zimbeck, founder of Paris by Mouth, advises making online reservations well in advance or opting for all-day menu brasseries for a reservation-free dining experience.

Another factor that may contribute to seemingly empty spaces despite a lack of availability is staffing shortages. Although this issue was more prevalent during the pandemic, it still persists to some extent. Restaurants may choose to close off sections or reduce capacity if they are unable to manage full seating with limited staff.

Managing the seating process at a restaurant is often likened to a game of Tetris, with staff juggling multiple factors, such as no-shows, lingering guests, and walk-in customers. Dylan Falkenburg emphasizes the importance of being kind to host stand staff, who are often young and inexperienced, and redirecting any frustrations towards the management.

While the incident involving Serena Williams sheds light on the challenges of securing a table at popular restaurants, it serves as a reminder for diners to understand the complexities involved. By being proactive, considerate, and flexible, guests can increase their chances of obtaining the dining experiences they desire.

The views expressed in this article do not reflect the opinion of ICARO, or any of its affiliates.

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