Communities in Texas are gearing up for a potential economic windfall as they prepare to host thousands of visitors during the upcoming total solar eclipse. Kerrville, a city located in the path of totality, has been selected by NASA as the only Texas city to broadcast live coverage of the event. In collaboration with the city, NASA will host the Kerrville Eclipse Festival, an exciting free event featuring scientific speakers, live music, children's programming, and a total eclipse viewing streamed nationwide on NASA TV.

With Kerrville's close proximity to San Antonio, it is expected to attract a considerable number of visitors. While the exact estimates vary, the Great American Eclipse website suggests that up to 488,000 people could descend upon the city, despite its population of only 25,000. Based on data from the 2017 eclipse, city and county officials estimate an additional 150,000 visitors, two to three times the county's population of 50,000.

The projected influx of eclipse tourists is expected to provide a substantial boost to local economies. Economist Bulent Temel predicts that Texas could experience a direct economic impact of up to $450 million during the long weekend surrounding the eclipse. Building upon data gathered from states during the 2017 eclipse, Temel highlights Nebraska's $127 million and South Carolina's $269 million economic gains from visitor spending.

Taking into account the multiplier effect, where every dollar spent generates an additional $2.29, Texas could potentially see an indirect economic impact reaching the billion-dollar mark. Economist Ray Perryman's estimates align with Temel's projections, suggesting a statewide impact of $428 million with an indirect impact of $1.4 billion. This economic boost is expected to extend beyond the eclipse, as first-time visitors may be enticed to return in the future.

Several Texas cities, including Fredericksburg, are also preparing for a surge in visitors. Fredericksburg, with a population of 12,000, anticipates as many as 100,000 additional tourists passing through town during the eclipse. While the city has not organized large public events, word-of-mouth is already filling up accommodations.

The retail sector is predicted to benefit significantly, with a projected boost of $281 million, while short-term rentals and hotels could see an increase of $222 million. The restaurant industry expects to rake in an extra $180 million, providing much-needed relief and excitement for operators who have faced the challenges of the pandemic and recent summers.

As the eclipse approaches, excitement is building among local businesses and communities. Texas is set to take center stage during this celestial event, providing a unique opportunity for economic growth and showcasing the state's vibrant hospitality.