Tesla's Declining Sales Amid Global Rise in Electric Vehicle Market

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ICARO Media Group
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06/06/2025 10h12

### Tesla Faces Steep Sales Declines in May Amid Global EV Surge

Tesla, led by CEO Elon Musk, continues to struggle with declining sales, as recent data reveals a concerning trend for the electric vehicle (EV) giant. Despite the global uptick in EV sales, Tesla's own numbers have taken a hit, reflecting a challenging landscape for the company.

In an analysis of May's automotive sales data, Tesla's performance in several key markets paints a troubling picture. Germany reported a year-over-year sales decline of just over 36 percent for Tesla, even as overall EV registrations in the country soared by 45 percent. The United Kingdom also saw a steep decline, with Tesla’s sales dropping 45 percent while the wider EV market enjoyed a 28 percent increase. Similarly, in Italy, where EV sales rose by almost 41 percent, Tesla deliveries fell by 20 percent.

China, another critical market for Tesla, also reported a downturn, though less severe. Tesla's Shanghai factory delivered 15 percent fewer vehicles in May compared to the previous year, which includes both local sales and exports to Europe. The company is particularly challenged in China by local competitors offering lower prices and a wider range of features.

Amidst these declines, Norway stands as a notable exception. The Scandinavian country, renowned for its high EV adoption rate, recorded a striking 213 percent increase in Tesla sales year over year by May. This surge provides a glimmer of hope in an otherwise difficult period for the company.

One of the more unexpected challenges facing Tesla includes the lingering impact of tariffs on imported auto parts imposed during the Trump administration. Though Tesla aims for vertical integration, these tariffs affect around 20 percent of the components in its U.S.-made vehicles, contributing to rising production costs.

Compounding the company's challenges is the slow transition from CCS1 to Tesla's proprietary NACS charging plugs. So gradual is this shift that the New Jersey Turnpike Authority has begun replacing Tesla Superchargers with equipment that accommodates both plug types.

As Tesla moves into June, the company's development of an autonomous taxi service in Austin, Texas, is under pressure. The service faced a setback when the trademark for "robotaxi" was denied, adding another hurdle Musk and his team need to overcome.

Overall, Tesla's struggle reflects broader issues in maintaining its market share amidst intensifying competition and operational challenges. The company’s next moves will be closely watched as it navigates these headwinds.

The views expressed in this article do not reflect the opinion of ICARO, or any of its affiliates.

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