Stewart-Haas Racing to Cease Operations after 16-Year Run in NASCAR
ICARO Media Group
In a surprising announcement on Tuesday, Stewart-Haas Racing (SHR) confirmed that the team will be shutting down after the 2024 season. The news comes as a mixture of emotions for fans and the racing community alike, considering SHR's impressive 16-year run as one of the top NASCAR teams.
Founded by co-owners Tony Stewart and Gene Haas, SHR boasted a formidable driver lineup over the years, including champions Tony Stewart, Kevin Harvick, and Kurt Busch, as well as notable race winners Clint Bowyer and Ryan Newman. However, the team's struggles to secure sponsorships and make the business model work have led to this unfortunate decision.
Stewart, a three-time Cup champion, and Haas, a successful businessman in the sport, faced challenges in finding the financial support necessary for the team's operations. Despite the potential of a new charter deal, securing major sponsorship deals proved to be a daunting task. This begs the question of why SHR couldn't attract the desired support, especially considering their presence in other racing series such as NHRA and Formula 1.
Additionally, the announcement comes at a time when Ford, SHR's manufacturer partner, is set to enter Formula 1 in 2026. With the team's struggles on the track and other Ford teams showing improvements in NASCAR, it becomes evident that SHR couldn't secure the necessary funding amidst limited sponsorships. Moreover, Chevrolet and Toyota, the other manufacturers in NASCAR, were unlikely searching for a new four-car organization. Potential manufacturer support from Honda, if it were to come to NASCAR, would only be available by 2027, which was too long for SHR to sustain operations without manufacturer backing.
The diminishing presence of both Stewart and Haas in the racing organization, as they focused on their other projects, was another factor that impacted SHR's performance and stability. When a race team faces difficulties, a strong visible leadership becomes crucial to instill confidence. The lack of a clear public-facing presence raised questions about who was truly in charge of the team.
The introduction of the Next Gen car also played a role in SHR's decision. Neither Stewart nor Haas found the new car to align with their passion for racing, as it required a specific driving style, leaving little room for the creative development of parts and pieces. The shift in focus from racing ingenuity to assembly skills diminished the fun of working on the cars for the team's old-school racers, who were at the core of SHR's workforce.
The closure of SHR will undoubtedly impact hundreds of employees associated with the team. However, there is hope that they can find new opportunities with other teams that acquire the charters or take over the Xfinity programs. As in any business, it is a reminder that longevity can never be taken for granted in the ever-changing world of motorsports.
While it's undoubtedly a commendable achievement for SHR to have had a solid 16-year run, the news of their impending closure elicits frustration, sadness, and the recognition that, ultimately, racing is a business that doesn't last forever.