Stellantis CEO Carlos Tavares Shares Insights on EV Challenges and North America in Recent Media Tour

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21/02/2024 19h59

Stellantis CEO Carlos Tavares recently opened up about the hurdles facing the automotive industry, particularly in the realm of electric vehicles (EVs) and market communications during a media tour in New York. Tavares emphasized the need for a robust charging network, long-range capabilities, and affordability to drive EV adoption.

During an interview with CNBC, Tavares candidly discussed the competitive landscape, stating his stance on not seeking assistance or tariffs, pointing out the company's global presence. He showcased the Citroën ë-C3, a hatchback manufactured in Slovakia for the European market, as a strategic move towards expanding Stellantis' offerings.

Additionally, Tavares touched upon the challenges in North America, focusing on enhancing market communications and realigning resources for better returns. The CEO highlighted Stellantis' commitment to revamping its approach, aiming to remain competitive in an evolving industry.

In parallel news, Ford announced price reductions on its Mustang Mach-E lineup, with the entry-level model now priced under $40,000, making it a more attractive alternative to Tesla's Model Y. Ford's adjustments are part of its strategy to cater to market demands and boost customer value.

Elsewhere, Toyota and Subaru are grappling with worker-related issues, with Toyota planning to increase prices paid to suppliers to enhance labor conditions. Subaru faced a tragic incident leading to the shutdown of three manufacturing plants after a worker's unfortunate death in Japan. Ford, on the other hand, narrowly avoided a strike at its Kentucky truck plant by striking a final agreement with the United Auto Workers.

Lastly, Tesla is contending with mounting pressure in Sweden as trade unions consider halting services for Tesla charging stations in support of worker rights. The ongoing conflict underscores the challenges faced by automakers in maintaining harmonious relationships with their workforce amidst the industry's rapid evolution.

The views expressed in this article do not reflect the opinion of ICARO, or any of its affiliates.

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