Sonos CEO Confirms Old App Won't Be Re-Released Despite Customer Disappointment

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ICARO Media Group
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21/08/2024 17h28

In a recent Reddit AMA session, Sonos CEO Patrick Spence addressed the ongoing concerns surrounding the company's updated app, acknowledging that Sonos had made "painful mistakes" in recent months. The release of the new app was met with poor reviews, prompting widespread criticism from users who expressed their disappointment over the lack of features and functionality.

Sonos had initially considered relaunching the old app, which was deemed more stable and functional, according to high-level executives. However, Spence confirmed that the old app would not be re-released, putting an end to speculation surrounding its potential return.

The updated companion app, launched in May, suffered from numerous issues, including the loss of essential features like access to local music libraries, sleep timers, and accessibility options. Users criticized the app's rushed release, prompting Spence to publicly apologize in July and promise biweekly updates to address the software's problems.

Fixing the app and restoring Sonos' reputation became a critical priority for the Santa Barbara-based company. As a result, Sonos had to postpone two hardware launches originally planned for its fiscal Q4. In addition, last week, Sonos announced the unfortunate news of laying off 100 employees, further exacerbating the company's challenges.

During the Reddit AMA, Spence explained that while Sonos had initially been hopeful about re-releasing the old app, extensive testing revealed that the older version was now less reliable and stable compared to the current software. The CEO admitted that this decision might disappoint users, mirroring his own disappointment in the outcome.

Spence also shed light on the complexities behind solving the app's issues, stating that reproducing users' experiences in the company's labs had been difficult. However, he acknowledged the value of feedback received on Reddit, which has been instrumental in helping Sonos address problems and make improvements.

One significant aspect of the app overhaul highlighted by Spence was the role of the cloud. The updated app was designed to enhance users' access to cloud-based music services and streamline their preferences. The migration to a standardized and modernized cloud infrastructure aimed to facilitate smoother connections for these services.

Looking ahead, Spence pledged to engage with the Sonos community on Reddit, addressing the most upvoted questions during his free time. However, it is clear that significant work lies ahead before Sonos users can expect an app experience comparable to the old one.

The challenges faced by Sonos in rectifying its app-related woes are not entirely unprecedented. In the past, the company struggled to replicate and resolve reported issues, such as the loud popping noise problems experienced by users of the Arc soundbar. However, Sonos eventually resolved those specific problems.

As Sonos navigates through these difficulties, it remains to be seen how the company will regain customer trust and deliver an app experience that meets user expectations.

The views expressed in this article do not reflect the opinion of ICARO, or any of its affiliates.

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