Reviving Manchester United: Ruben Amorim's Strategy of Identity, Youth, and Belonging
ICARO Media Group
### Ruben Amorim’s Vision for Manchester United: Identity, Youth, and a Sense of Belonging
Ruben Amorim stepped onto the Old Trafford pitch for his first interview as Manchester United's head coach, reflecting on both the "massive challenge" ahead and a feeling of being "relaxed" and "at home." The 39-year-old Portuguese coach, known for his strategic mindset and close comparisons with Jose Mourinho, shared his goals and vision for transforming United.
Amorim's appointment is backed by strong connections with key figures such as Sir Jim Ratcliffe, Sir Dave Brailsford, Omar Berrada, Dan Ashworth, and Jason Wilcox. He highlighted his comfort working with these leaders, stating, "I felt a connection and I felt we are in the same moment. We want to do something special in this special club."
In his interview, Amorim made it clear that Manchester United's allure wasn't rooted merely in tactical formations like a 3-4-3 or a 4-3-3. Instead, he emphasized the importance of instilling an identity and character within the team. "The most important thing is to create the principles, the identity, and the character that we had in the past," he said. "We need time, but we have to win time. To win time is to win games."
Reflecting on his past successes, Amorim referred to his tenure at Sporting Lisbon, where he broke a 19-year title drought for the Portuguese club. He brings a similar drive to Manchester United, whose last Premier League title was in 2013. This context underscores his readiness to address the significant task of reviving United's glory days.
Amorim also talked about the importance of youth development in achieving long-term success, mentioning players like Alejandro Garnacho, Kobbie Mainoo, Amad, Leny Yoro, and Rasmus Hojlund. "They are prepared to cope with the demands of playing for Manchester United. We have to start without fear," he insisted.
A poignant moment from his past came to light when he recalled why Cristiano Ronaldo, a former United legend, dubbed him a 'poet' while they were teammates in the Portugal national team. Amorim’s articulate and heartfelt approach to communication was evident, suggesting he plans to bring a similar lyricism to his role at Old Trafford.
As he prepares for United’s upcoming fixtures, Amorim remains pragmatic and honest about what lies ahead. "I want to say beautiful things to you, but I'm honest. What I can say is that I think you will see an idea. You will see a positioning," he said. "This is the best league in the world. But if I have to say something to you: you will see an idea. This I can guarantee."
United’s fans, along with Amorim’s new colleagues, are hopeful that his poetic touch will translate into tangible success, rekindling the legendary stature of Manchester United in the football world.