**Toyota and Honda: High Resale Values Amidst a Changing Auto Landscape**

Toyota and Honda have long been celebrated for their steadfast, reliable vehicles, even if they have sometimes been labeled as less exciting compared to their European sports car counterparts. However, one undeniable advantage these Japanese automakers hold is their impressively high resale values. Both Toyota and Honda, as well as their luxury divisions, Lexus and Acura respectively, consistently retain a significant portion of their original purchase prices.

For several years, these brands have maintained their dominance in resale value. Toyota has led Kelley Blue Book's Best Resale Value list eight times since 2014, capturing the top spot for the last four consecutive years. In the luxury car segment, Lexus has been awarded the honor five times by Kelley Blue Book and has also topped JD Power's residual awards list for luxury vehicles. Meanwhile, Honda has claimed the mainstream category in JD Power's residual awards.

A few factors contribute to the sustained success of these brands. Stringent pricing and production discipline, coupled with a strong reputation for quality and durability, have kept them at the forefront. Both automakers also prioritize listening closely to their customers' needs and preferences, aiming to produce only vehicles that align perfectly with market demand. According to Tyson Jominy, vice president of data analytics at J.D. Power, "The market tends to have much greater demand than Toyota supplies up front, which keeps resale high, which keeps consumers happy, and the cycle continues on and on."

However, the auto industry has undergone significant transformations in recent years. The very features that have ensured Toyota's and Honda's success could potentially act as barriers, preventing them from adapting swiftly to the evolving market conditions. The challenge lies in whether these venerable brands can maintain their high standards and resale values in an industry that is constantly shifting.