In a recent announcement, NBCUniversal has informed residents of certain states listed in its Privacy Policy that they have the option to opt-out of the sharing and processing of their personal information for targeted advertising purposes. This move comes in response to increasing concerns about online privacy and data protection.

Residents who wish to exercise their right to opt-out are required to follow a two-step process. Firstly, they need to submit a Global Privacy Control signal or utilize the toggle provided in NBCUniversal's Privacy Policy to indicate their preference. However, it should be noted that residents in locations outside of the listed states will not be affected by these choices, even if they toggle the button off.

The specific privacy choices available to residents include opting out of the sale of personal information and opting out of sharing or processing personal information for targeted ads. To offer a more tailored online experience, NBCUniversal's ad partners may combine personal information with data from other businesses, which falls under the category of "selling" or "sharing/processing" for targeted online advertising.

For residents in the listed states, they can opt-out of the sharing and processing of personal information such as cookies and device identifiers for targeted ads by switching off the "Allow Sale of My Personal Info or Sharing/Processing for Targeted Ads" toggle under Manage Preferences. This should be done by moving the toggle to the left, ensuring it turns grey, and then clicking "Confirm My Choice".

In addition to cookies and device identifiers, individuals can also submit a form to opt-out of the sharing and processing of their name, email address, and other associated personal information for targeted advertising activities. It is important to note that the choices related to cookies and device identifiers are specific to the brand's website or app on the browser or device used.

Residents are encouraged to manage their preferences on each site/app and browser/device they use to access NBCUniversal's services. Furthermore, if they clear their cookies, they will need to renew their privacy choice. Mobile app users can adjust their precise geolocation permissions through their mobile device settings.

By opting out of personal data sharing and targeted advertising, residents may still see ads; however, the relevance of these ads or their basis may be limited to NBCUniversal's first-party information about the user.

NBCUniversal emphasizes the importance of individual privacy and aims to provide its users with transparency and control over the use of their personal information. By offering the option to opt-out, the company is taking steps to ensure that residents' privacy choices are respected.

It is important to note that certain cookies required for service functionality, security, fraud prevention, and purchasing capabilities are necessary to ensure proper site functioning. However, users can adjust their browser settings to block these cookies, although it may impact certain website features.

Residents of the listed states who wish to exercise their rights to opt-out of personal data sharing and targeted advertising are encouraged to refer to NBCUniversal's Privacy Policy for detailed instructions and forms to complete the opt-out process.