### Cowboys-Giants Showdown Sets Record for Amazon Prime Streaming

In an unexpected turn, despite both teams entering the game with 1-2 records and Dallas holding a recent edge in the series, the Thursday night clash between the Cowboys and Giants pulled in staggering viewership numbers on Amazon Prime. The Week 4 game attracted an average audience of 16.22 million, making it not only the most-watched game on Prime but also heralding it as the most-streamed regular-season game ever.

The viewership for this matchup surged more than 20 percent compared to the Week 4 game from the previous season, which featured the Lions and Packers. At its peak, the Cowboys-Giants faceoff drew 18.1 million viewers between 9:15 and 9:30 p.m. ET—a significant jump that highlights the growing popularity of Thursday Night Football (TNF) on streaming platforms.

For the current season, TNF is boasting an average of 14.88 million viewers, which marks an increase of over 25 percent from last year's season-long average. This rising trajectory indicates that the audience numbers on Prime are slowly catching up to those from when TNF was broadcast on traditional, three-letter network television.