Personal Information and Targeted Advertising: What You Need to Know

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ICARO Media Group
News
26/08/2024 20h03

In today's digital age, the issue of personal information and targeted advertising has become a topic of concern for many individuals. Companies like the Walt Disney Family of Companies have implemented certain practices to ensure their services function smoothly, but these practices may also involve the collection and use of personal information.

According to the information provided, certain cookies are necessary for the proper functioning of the services offered by the Walt Disney Family of Companies. These cookies are typically activated in response to specific actions taken by users, such as setting privacy preferences, logging in, or filling out forms. Disabling these cookies may result in certain parts of the site not working as intended.

It is important to note that by using personal information, these companies may engage in targeted advertising or sharing of data, in accordance with applicable privacy laws. This can involve the exchange of personal information with third parties. However, users have the option to opt out of these activities by adjusting their preferences on the digital property of the Walt Disney Family of Companies.

It's worth mentioning that the opt-out choice is specific to the particular digital property accessed, and separate actions may be required for other properties within the Walt Disney Family of Companies. Additionally, if users clear their cookies, change browsers, or use different devices, they may need to opt out again.

In addition to the above options, users can also provide further information through an opt-out form, which may broaden the scope of their opt-out election. Another option is enabling a universal tool, like the Global Privacy Control ("GPC"), which automatically communicates opt-out preferences. The GPC signal will be processed as a request to opt out.

While opting out of targeted advertising and data sharing activities, it is important to note that users may still encounter advertising, including ads that were based on personal information processed before opting out. Furthermore, users may have rights to opt out specifically from certain third parties selling and sharing their personal information, and such opt-out requests can be made through the IAB opt-out list.

Lastly, users are advised to explore other online tools that help limit different types of interest-based advertising or tracking if they wish to further manage their digital privacy.

In conclusion, understanding the relationship between personal information, targeted advertising, and opt-out options is crucial in today's digital landscape. By being aware of these practices and exercising their rights, individuals can have more control over the use and sharing of their personal information.

The views expressed in this article do not reflect the opinion of ICARO, or any of its affiliates.

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