Opt-Out Options Available for California and Other U.S. State Residents to Protect Personal Information

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ICARO Media Group
News
22/07/2024 20h47

In today's digital age, protecting personal information is a top priority for many individuals. As concerns about data privacy grow, more people are seeking ways to opt-out of the sale and sharing of their personal data. Fortunately, a recent announcement by a prominent company highlights opt-out options for California residents and residents of other U.S. states.

According to the company's California Privacy Notice and Other U.S. States Rights Notice, they currently sell and/or share personal information with various entities, including subsidiaries, affiliates, advertising partners, ad networks, marketing partners, and list rental services. These entities may then use and share this information to personalize advertisements on the company's site and app, as well as on other sites and apps.

Moreover, the company's subsidiaries, affiliates, and other third-party partners may also utilize this information for their own purposes. To delve deeper into the details, concerned individuals can refer to the company's comprehensive Privacy Notice.

However, under the California Privacy Rights Act and certain U.S. state laws, individuals have the right to opt-out of the sale, sharing, and processing of their personal data for targeted advertising purposes. To exercise this right, interested parties can indicate their preference by using the "Do Not Sell or Share My Personal Information/Opt-Out" link provided or by contacting the company's dedicated opt-out hotline.

Furthermore, the company is committed to addressing the Global Privacy Control, an opt-out mechanism supported in certain jurisdictions. Users can set up the Global Privacy Control at the browser level for compatible browsers like Mozilla's Firefox and Brave, while other browsers like Chrome or Safari require the installation of a browser extension specifically designed for the Global Privacy Control setting. It's important to note that this setting is browser-specific and should be enabled on all browsers or devices used to access the website, unless it is enabled by default on a specific browser.

While the company respects opt-out requests, it is essential to mention that some personalized advertisements may still be visible, and certain personal information may be shared with service providers who assist the company. For individuals seeking additional opt-out choices and learning more about interest-based advertising across sites, they can visit the company's website.

In terms of functionality cookies and similar technologies, the company uses them to collect information related to user preferences and choices, such as language preference, user names, and location. These cookies provide a more personalized online experience by customizing webpages and remembering user preferences. Additionally, with mobile devices, functionality cookies may collect device-specific information like unique identifiers or geolocation data.

However, it's worth noting that while advertising partners may set these cookies, they do not store personal information directly. Instead, they rely on browser and device identification to provide targeted advertisements. Users who opt-out of these cookies may experience less targeted advertising.

Furthermore, the company uses cookies to track visits and traffic sources, enabling them to measure and enhance website performance. By understanding which pages are popular and how visitors navigate the site, they can make necessary improvements. However, these cookies only collect aggregated and anonymous information. Users who choose not to allow these cookies will not be counted in the website's analytics.

Lastly, the company employs cookies to provide enhanced functionality and personalization, which may be set by the company or third-party service providers. Disabling these cookies may result in certain services not functioning properly.

In a world where personal information is highly valued, it is encouraging to see companies providing opt-out options for individuals concerned about their privacy. By taking advantage of these choices, California and other U.S. state residents can better protect their personal information while enjoying a more tailored online experience.

The views expressed in this article do not reflect the opinion of ICARO, or any of its affiliates.

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