NPR Services Utilize Essential Cookies for Enhanced User Experience
ICARO Media Group
These cookies are crucial for functions such as remembering registration information while logged in, local station customization, and interactive features like the NPR Shop. Without these cookies, the requested services cannot be provided, and they are used solely for the purpose of delivering the requested services to the users.
Users have the option to opt out of sharing their information with sponsorship vendors for personalized sponsorship credits and marketing messages. By turning off the "Share Data for Targeted Sponsorship" option, users will still receive non-personalized, non-"interest-based" sponsorship credits and marketing messages on the NPR website or third-party sites. In such cases, cookies may be used to control the frequency of encountering credits and messages, prevent fraud, and provide aggregate reporting.
The collection of information through cookies is crucial to monitor traffic and user interaction with the NPR Services. This includes tracking the number of visitors, referral websites, specific pages visited, time of day of visits, and previous visits to the NPR Services. The purpose behind gathering such information is to enhance the efficiency of NPR Services, gather demographic data, and monitor the level of activity on the platform.
Additionally, cookies are employed to remember user preferences and account details. This eliminates the need for users to repeatedly enter their preferences every time they visit the NPR Services, providing a more personalized experience.
Furthermore, some cookies track browsing habits and location information to show sponsorship credits that align with users' interests. By analyzing users' browsing history and grouping them with others who share similar interests, NPR and its sponsors can place cookies to display relevant sponsorship credits and messages while users are utilizing third-party services.
In summary, NPR utilizes essential cookies to ensure seamless access to a variety of features and services. Users have the option to control the sharing of information and receive personalized or non-personalized sponsorship credits and marketing messages. The collection of data through cookies helps improve user experience, target relevant content, and monitor traffic on the NPR Services.