In an effort to provide users with a more personalized web experience, National Public Radio (NPR) is offering the option to control the sharing of information with sponsorship vendors. When visiting the NPR website, cookies are stored on the browser to collect information related to user preferences and device usage. These cookies are primarily used to make the site function as expected and provide a tailored experience.

NPR recognizes the importance of user choice and allows individuals to opt out of sharing their information with sponsorship vendors for targeted sponsorship credits and marketing messages on the NPR website or third-party sites. By disabling the "Share Data for Targeted Sponsorship" option, users have the ability to modify their experience on the site.

However, it's important to note that opting out may impact the overall experience on the site and the services provided by NPR. If users choose to opt out, non-personalized, non-"interest-based" sponsorship credits and marketing messages may still be displayed with the help of cookies. These cookies are used to manage the frequency of encountering credits and messages, prevent fraud, and provide aggregate reporting.

It is worth mentioning that certain NPR first-party strictly necessary cookies cannot be opted out of, as they are necessary for the proper functioning of the website. These cookies assist with functions such as prompting the cookie banner, remembering user settings, logging into accounts, and redirecting users when logging out.

Additionally, NPR uses performance and analytics cookies to collect data on traffic, user interaction, and demographic information. This information helps NPR operate their services efficiently and monitor activity levels on their website. The purpose of these cookies is to enhance the user experience by remembering choices made on the NPR services, such as member station preferences and account details.

Targeting and sponsor cookies are also utilized by NPR to track user browsing habits and provide sponsorship credits that align with their interests. These cookies analyze browsing history to group users with similar preferences. With the permission of NPR and their sponsors, these cookies enable the display of relevant sponsorship credits and messages while users engage with third-party services.

NPR's decision to provide users with control over their personalized web experience shows their commitment to privacy and user choice. By allowing individuals to opt out of targeted sponsorship, while still providing non-personalized options, NPR aims to strike a balance between tailored content and user preferences.