North Carolina Bojangles Restaurant's Spelling Blunder Sparks Partnership with Nonprofit

https://icaro.icaromediagroup.com/system/images/photos/16133426/original/open-uri20240328-18-e57lb3?1711659281
ICARO Media Group
News
28/03/2024 20h53

In a comical mishap that caught the attention of locals and online users alike, a Bojangles restaurant in Knightdale, North Carolina, became the talk of the town due to a glaring typo on its prominent sign. The error, which transformed the fast-food chain's iconic name into "Bojagnles," tickled the funny bones of many passersby, leading to a surge of social media shares.

Leandro Gonzalez Espinoza, a worker from Gonzalez Gardening and Landscape LLC, stumbled upon the amusing sign while picking up trash in the area. Intrigued, Gonzalez confirmed the misspelling himself before sharing a picture of the sign on social media. By Wednesday morning, the post had garnered hundreds of shares.

One of those shares caught the eye of Caitlin Gooch, the founder of Saddle Up and Read, a nonprofit organization dedicated to promoting literacy among children. Gooch, who is dyslexic, initially failed to notice the mistake and found humor in the situation. Inspired by the restaurant's location near her organization, Gooch reached out to Bojangles with a proposal called "Books and Biscuits," which would combine reading programs with the joy of enjoying the famous Bojangles biscuits.

To Gooch's surprise, Bojangles responded, offering a playful remark, "We're biscuit masters, not spelling bee champions." Undeterred, Gooch expressed her interest in partnering with the restaurant to create the proposed program, leaving the spelling expertise to her organization.

Recognizing the importance of promptly rectifying the situation, a spokesperson from Bojangles confirmed that the company became aware of the mistake and had the sign's installers replace it within a couple of hours. Mistakes, they emphasized, can happen to anyone, even a renowned restaurant chain.

The incident, while amusing, also serves as a reminder that organizations dedicated to language and literacy, such as Saddle Up and Read, are not immune to typographical errors. Gooch admitted to the occasional typo and expressed her amusement upon realizing the error.

As the corrected sign now proudly displays the correct spelling of "Bojangles," both the restaurant and the nonprofit hope to forge a partnership that will not only provide children with the joy of reading but also introduce them to the delectable world of Bojangles biscuits. It remains to be seen how the proposed "Books and Biscuits" program will materialize, but one thing is for sure – the attention-grabbing typo has inadvertently resulted in a potential collaboration that aims to benefit the community's young learners.

The views expressed in this article do not reflect the opinion of ICARO, or any of its affiliates.

Related