Nike Faces Backlash Over High-Cut Bikini Line in Team USA Track and Field Uniforms

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ICARO Media Group
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16/04/2024 21h41

In a surprising turn of events, Nike's recently unveiled Team USA women's track and field uniform has sparked controversy and received criticism for its design. The new uniforms, set to be worn at the upcoming Paris 2024 Olympics, have drawn comparisons to the attire of ancient Olympic athletes, which were starkly different from the attire worn by the men's team.

The men's uniforms consist of a standard tank top and shorts, while the women's uniform is a one-piece featuring a high-cut bikini line. This design choice has ignited backlash, with several current and former Olympic athletes voicing their concerns about the lack of coverage and functionality.

Lauren Fleshman, a former U.S. track and field athlete, took to Instagram to express her discontent, stating that the uniform is a "costume born of patriarchal forces" and criticizing its impracticality. Fleshman believes that women's uniforms should prioritize performance both mentally and physically, enabling athletes to compete without distractions.

Nike's Chief Innovation Officer, John Holke, defended the design in a press release, claiming that the company collaborated with athletes to ensure functionality and comfort. Holke emphasized that the Paris 2024 track and field kits were tailored to different body types and sizes, prioritizing performance and breathability.

Tiffany Hogan, an assistant coach for BYU Track & Field and a former Team USA athlete, raised concerns about the comfort and fit of the uniform. In Hogan's opinion, the high-cut nature of the design may prove to be uncomfortable for athletes. She expressed hopes that the uniform would fare better on individuals than it does on mannequins, noting that their actual fit may differ.

However, it is worth mentioning that Team USA athletes have multiple uniform options to choose from, allowing them to select what suits them best. These options include tank tops, halter tops, boy-cut bottoms, briefs, and even full-length bodysuits, catering to individual comfort levels and preferences. Different athletes prefer different styles based on their specific body types and personal choices, with performance not significantly affected by the different options.

Nike's decision to incorporate a high-cut bikini line in the women's track and field uniform has undoubtedly sparked a heated debate among athletes and fans alike. While some argue that the design harkens back to the ancient origins of the Olympics, others question the practicality and comfort it offers. As the Paris 2024 Olympics approach, it remains to be seen if any changes will be made to the controversial design, or if the athletes will opt for alternative uniform styles that align more closely with their needs and preferences.

The views expressed in this article do not reflect the opinion of ICARO, or any of its affiliates.

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