In an effort to expand its global reach, the NFL is set to make history by hosting its first regular-season game in Brazil. After a thrilling season-opening victory by the Kansas City Chiefs over the Baltimore Ravens, the Philadelphia Eagles will face off against the Green Bay Packers in a highly-anticipated matchup on Friday. This unique game not only showcases the league's international aspirations but is also a rare occurrence as it marks just the 13th game played on a Friday since 1970.

The game between the Eagles and Packers in Brazil is expected to be a captivating showdown, featuring two formidable NFC teams and star quarterbacks in Jordan Love and Jalen Hurts. With all eyes on this international spectacle, USA TODAY Sports will be providing live updates throughout the evening.

NBCUniversal, known for its strong foothold in American sports broadcasting, is set to tighten its grip on viewership during the opening weekend of the 2024 NFL regular season. The network, along with its streaming platform Peacock, will air three games in four nights, including the exclusive broadcast of the Eagles-Packers matchup from Brazil. The weekend's football extravaganza will culminate with the Los Angeles Rams taking on the Detroit Lions on NBC for "Sunday Night Football."

Media analyst John Kosner believes that NBC's strategic use of sports, particularly through Peacock, is a significant part of the network's identity. Kosner suggests that this move aligns with the NFL's plan to maintain its momentum and expand its reach through various streaming platforms. However, streaming analyst Dan Rayburn highlights the potential impact on fans, both casual and hardcore, as the NFL's motivations are primarily rooted in financial gains.

Peacock's investment in NFL streaming rights has been substantial, reportedly paying $110 million for last season's wild-card playoff game between the Chiefs and Dolphins. This year, Prime Video secured the exclusive postseason streaming slot for $120 million, while Netflix paid $150 million for a pair of Christmas Day games. Despite the fragmented nature of NFL streaming, Kosner argues that the popularity of NFL content in the country makes it a worthwhile investment.

The Eagles and Packers are scheduled to kick off their historic game at 8:20 p.m. ET on Friday, September 6. This matchup stands out as the only regular-season game exclusively available on Peacock, NBC's subscription streaming service. According to BetMGM NFL odds, the Eagles are favored to come out victorious in the clash against the Packers.

For fans interested in sports betting, various mobile sports betting apps like the ESPN BET app and Fanatics Sportsbook promo code offer NFL betting promos in 2024. Additionally, USA TODAY provides a comprehensive guide to NFL betting odds, picks, and spreads, covering Thursday Night Football and Monday Night Football matchups. Exclusive promos and bonus codes from online sportsbooks and sports betting sites are also available to USA TODAY readers.

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