The legislation, known as Senate Bill S4246 or the Packaging Reduction and Recycling Infrastructure Act, targets companies with a net annual income of over $1 million, requiring them to reduce consumer packaging, improve recycling efforts, and support the updating of recycling infrastructure.

If approved, producers would have a phased reduction plan, with a target of decreasing packaging weight by 10% within three years, 20% within five years, 30% within eight years, 40% within 10 years, and 50% within 12 years. Failure to comply with these requirements could result in a hefty $100,000 fine per day until the changes are implemented.

Beyond Plastics, a project based at Bennington College in Vermont that supports the bill, has confirmed that single-wrapped cheese plastic would be included in the ban. Two major companies, Land O'Lakes and Kraft, which both sell single-wrapped cheese, have been contacted for comment.

According to a June 2023 memo from New York state Sen. Pete Harckham, the state currently produces around 15 million tons of waste per year, with New York City alone responsible for approximately 14 million tons. This waste often ends up in landfills, incinerators, and even water sources, posing risks to the environment and public health.

Last year, the bill faced opposition and failed to pass both chambers. However, environmentalists and elected officials have been advocating for its approval. Beyond Plastics stated that the bill will not only address the environmental impact of single-use plastics but also generate revenue for localities, improve recycling rates, and reduce harmful plastic packaging.

While the bill has received support from various organizations and activists, it has not been without opposition. The American Forest & Paper Association (AF&PA) expressed its concerns, highlighting the need for improved recycling infrastructure. Abby Sztein, senior director of government affairs at AF&PA, cautioned against rushed policies that may overlook the complexities of the state's recycling system and potentially hinder the long-term success of materials like paper.

Another entity expressing concern is the National Association of Supermarkets, particularly regarding individually wrapped products such as cheese. The association's representative, Nelson Eusebio, emphasized the importance of considering the benefits of airtight plastic packaging for food preservation and hygiene. However, the potential reduction in packaging waste to landfills is acknowledged.

The bill's fate remains uncertain, with ongoing discussions and deliberations expected among lawmakers and stakeholders. As the issue of plastic waste continues to gain attention worldwide, New York's proposed legislation seeks to pave the way for a more sustainable and environmentally friendly future.