In a recent update to its Privacy Policy, NBCUniversal has provided residents of certain states with the option to opt out of the sharing and processing of their personal information for targeted advertising activities. The move aims to give users more control over their online experience and protect their privacy rights.

According to the updated policy, residents of states listed in the "Your Rights" section of NBCUniversal's Privacy Policy are eligible to utilize the Global Privacy Control signal or opt out through a form submission. By doing so, users can prevent their personal data, such as their name, email address, and associated information, from being sold or shared for targeted advertising purposes.

It's worth noting that these choices are specific to the residents of the mentioned states. Users who are not located in these states will not be able to apply these privacy options, even if they toggle the settings off.

To ensure a more relevant online experience, NBCUniversal collaborates with specific online ad partners who may combine the personal information provided by users with data from different businesses. However, this practice of combining and using personal information for targeted advertising may be considered "selling" or "sharing/processing" under applicable law.

Residents of the eligible states can opt-out of the sale or sharing/processing of their personal information in two ways. Firstly, they can switch the "Allow Sale of My Personal Info or Sharing/Processing for Targeted Ads" toggle to the off position by moving it to the left and clicking "Confirm My Choice" on the Manage Preferences section. Secondly, users can submit an Opt-Out Form to prevent the use of their personal information, including cookies and device identifiers, for targeted advertising activities.

It is important to mention that the choices regarding cookies and device identifiers are specific to the NBCUniversal brand's website or app being used on a particular browser or device. Users must make these preference choices for each site and app and renew them if they clear their cookies.

Residents of the eligible states who opt-out of data sharing and processing for targeted advertising may still see ads; however, these ads may be less relevant or based solely on the first-party information provided by users. To further enhance privacy, users are encouraged to review their precise geolocation permissions for NBCUniversal's mobile apps in their mobile device settings.

To opt-out of using email and associated personal information for targeted advertising, users can complete the provided Opt-Out Form.

For more details, users are directed to the Cookie Notice, which can be found by navigating to the Privacy Policy on the menu settings page.

The privacy policy update aims to empower users and provide them with greater control over how their personal information is used for targeted advertising. By offering these opt-out options, NBCUniversal demonstrates its commitment to user privacy and data protection.