NBA Finalizes Multi-Billion Dollar TV Deals with NBC, Amazon Prime Video, and ESPN
ICARO Media Group
In a groundbreaking move, the NBA has finalized new television contracts worth a staggering $76 billion over 11 seasons, according to sources familiar with the agreements. The league has added NBC and Amazon Prime Video as its new broadcasting partners, while maintaining ABC/ESPN as the home of the NBA Finals.
While both the NBA and its partners have agreed to the terms, TNT Sports, the incumbent broadcaster, continues to pose a threat by threatening to match the offers. Warner Bros. Discovery's CEO, David Zaslav, has hinted at utilizing the current contract's language to remain involved with the NBA, potentially targeting Amazon's package.
The next step in the process is for the league's governors to approve the agreements with ESPN, NBC, and Amazon, a formality expected to be completed after the board of governors' meetings scheduled for Tuesday in Las Vegas. Once this is done, the finalized contracts will be sent to TNT Sports, giving them a five-day window to make a counteroffer. If they decline, the NBA is expected to make an official announcement before the start of the Olympics on July 26th.
Under the new TV deals, the regular NBA season will feature national telecasts nearly seven days a week. Taking a page from the NFL, NBC will continue its successful primetime coverage by transitioning from "Sunday Night Football" to the NBA on Sundays. Similarly, Amazon will take over Thursdays after their TNF coverage concludes. Amazon Prime Video will predominantly stream its games on Friday nights and Saturdays, while NBC will have games on Tuesdays, and its streaming service Peacock will exclusively telecast games on Mondays.
ESPN will slightly reduce the number of regular-season games, from around 100 to 80. During the NFL season, ESPN will broadcast games on Wednesdays, Saturdays, and Sundays. Fridays will be designated for ESPN after the NFL season concludes.
All three platforms - ESPN, NBC, and Amazon - will televise playoff games. Amazon Prime Video will serve as the home of the In-Season Tournament, and both Amazon and NBC will alternate showing the conference finals. ESPN will host a conference final and the NBA Finals each season.
While the broadcast landscape is evolving with these new agreements, TNT Sports is on the outside looking in for now. ESPN had some challenges in sealing their deal with the NBA, as they initially failed to reach an agreement before their exclusive agreement ran out in April. However, they ultimately secured the exclusive rights to the NBA Finals on ABC/ESPN.
According to the insiders, NBC will pay $2.5 billion per season, while Amazon will invest $1.8 billion per year. In the current agreement, ESPN and TNT Sports combined pay $2.6 billion over nine seasons. If TNT Sports steps aside, this upcoming season will mark their last after almost four decades of broadcasting NBA games.
As the TV landscape shifts, networks are eyeing popular figures like Charles Barkley. While his retirement plans are known, all three networks are expected to pursue him and possibly bring the entire "Inside the NBA" crew to their platforms. TNT Sports might also explore other ways to produce content, even without NBA games.
NBC has potential play-by-play announcers in Mike Tirico and Noah Eagle, while former NBA player Dwyane Wade, who will be working the Olympics for NBC, could become a prominent analyst. Amazon Prime Video has set its sights on Ian Eagle, the voice of the Final Four, as its top play-by-play commentator, in addition to hiring two or three more game callers.
With these monumental TV deals, the NBA is set to bolster its reach and provide fans with even more extensive coverage of their favorite sport.