### Rio Las Vegas Hotel Faces Scrutiny Over Loyalty Program Practices

Rio Las Vegas is undergoing rebranding, transitioning to the Destination Hotels brand. While this change may seem minor to travelers, it actually impacts frequent guests of the Hyatt chain who participate in the World of Hyatt loyalty program. The Rio’s practices, however, are raising eyebrows within the travel community.

Rio Las Vegas has become notorious for sidestepping brand standards, especially concerning elite member benefits. One current issue involves the hotel's handling of their lowest rates. These discounted rates, which are prominently featured during promotional events like their Cyber Sale, do not earn Hyatt points, provide Hyatt benefits, or count towards elite night credits. This key detail is only revealed in the booking confirmation email – often overlooked by many guests.

A closer examination of these practices reveals a more complex landscape, especially when examining advertised Cyber Sale rates. Travelers can book a rate as low as $93 per night, which includes a $50 resort fee. Interestingly, Globalist members, who are typically exempt from resort fees, will still have to pay if they book directly through the Rio’s website at the even lower rate of $22.50 per night. Furthermore, these direct bookings do not earn World of Hyatt points or benefits due to being deemed ‘ineligible’.

Many believe the Rio’s current approach contradicts Hyatt's published rules. Hyatt’s terms clearly state that any rate booked on Hyatt.com without a discount code should qualify for earning points and stay credit towards elite status. As of now, responses from Hyatt regarding whether these practices will continue under the Destination by Hyatt brand remain pending.

The controversy underscores a broader message: loyal guests are expected to pay more for benefits they traditionally receive. Critics argue that this could lead to frustrations among Hyatt's most loyal customers and question why the brand would indirectly encourage spending extra. Some even propose a radical idea: selling elite-qualifying nights directly to circumvent these convoluted policies.

In the meantime, a practical tip for savvy travelers: visit the Rio midweek to take advantage of better rates without actually staying overnight. This strategy allows them to earn elite night credits while avoiding the overall less favorable guest experience associated with the property. Based on numerous reviews, even those who find the rooms acceptable often report that traversing the property is less than enjoyable.