Navigating Copyright Challenges in AI Training: Insights from Meta CEO Mark Zuckerberg

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25/09/2024 20h58

### Meta CEO Mark Zuckerberg Addresses AI Training and Copyright Challenges

Meta CEO Mark Zuckerberg has highlighted the complexities surrounding the use of copyrighted data for training AI models, suggesting that individual creators might be overestimating the value of their content. In a recent interview with Alex Heath from The Verge, Zuckerberg discussed Meta’s approach to handling content partnerships and payments within the context of their annual Connect event.

Zuckerberg stated that Meta is likely to form specific partnerships for content deemed substantially valuable. However, he emphasized that if creators insist on not having their content used without compensation, the company would respect that and simply refrain from using it. He indicated that the exclusion of certain content wouldn't significantly impact the overall outcome for Meta's AI development.

Addressing the broader legal landscape, Zuckerberg noted that the fair use doctrine in US law should permit such unapproved scraping of data. He acknowledged the need for re-evaluating and re-discussing these foundational concepts in the era of AI technology.

In the face of ongoing legal debates, some AI companies have already started forging paid partnerships with major content providers. For example, OpenAI has secured agreements with various news publishers, and Meta itself has recently inked a deal with Universal Music Group, addressing AI-generated songs.

Despite these agreements, some artists are proactively employing tools to prevent their work from being utilized in AI training. Nevertheless, terms of service agreements, particularly for content posted on social media platforms like Facebook and Instagram, often permit these companies to use such public data for AI training.

Zuckerberg likened Meta's prospective strategy for AI content to its earlier responses in countries like Australia and Canada, where the company opted to block news outlets rather than comply with laws imposing fees for news link sharing. He conveyed that Meta would pay for content when it's evidently valuable to its users, but would not do so otherwise.

It's well understood that news content holds limited value for Meta, partly because its moderation can be contentious and purportedly impacts user sentiment negatively. With Meta's generative AI technologies still in infancy, it remains uncertain what users will eventually desire from these tools. However, it's becoming clear that many content creators should temper their expectations regarding potential financial gains from their contributions to these AI systems.

The views expressed in this article do not reflect the opinion of ICARO, or any of its affiliates.

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