Mongolia's Olympic Uniforms Wow Social Media with Cultural Elegance

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16/07/2024 23h13

In the realm of Olympic fashion, Mongolia's uniforms for the upcoming Paris 2024 Games have become an internet sensation. Designed by Mongolian couture brand Michel & Amazonka, the outfits have captured the hearts of social media users with their striking designs and intricate embroidery.

The uniforms, which prominently feature cultural motifs, will be showcased during the much-anticipated opening ceremony on July 26. People across various social media platforms have been praising the outfits, hailing them as a masterful blend of tradition and contemporary style.

TikToker Ryan Yip's video highlighting the Mongolian uniforms garnered over 424,500 likes, with Yip describing the aesthetic as "sorcery." Another TikToker, known as Regularguy_sports, even placed Team Mongolia at the top of a list ranking the best Olympic uniforms, noting their formidable appearance reminiscent of warriors ready for battle.

Unveiled earlier this month through a captivating social media video, the designs from Michel & Amazonka have been selected as Mongolia's official Olympic opening and closing ceremony attire for the past two Olympic Games. With the upcoming international event, the brand has once again demonstrated their creativity by incorporating elements of the traditional Mongolian deel—a calf-length gown known for its high collar and long sleeves.

Each uniform has been meticulously crafted to fit the individual athlete's body, with the brand revealing that it took over three months to complete the collection. The dedication is evident, with an average of 20 hours spent on each set of outfits.

The sister duo behind Michel & Amazonka, Michel Choigaalaa and Amazonka Choigaalaa, have expressed their pride in drawing inspiration from Mongolia's rich traditions and culture. In an interview with Forbes, they highlighted the abundance of ideas that can be found within Mongolia, stating that while the country may be known for historical figures like Genghis Khan, its current vibrant culture offers a wealth of inspiration.

Mongolia's eye-catching uniforms have joined the ranks of other nations generating buzz for their Olympic aesthetics. Team Haiti's vibrant ensembles, featuring the artwork of painter Philippe Dodard and designed by Stella Jean, have also received widespread admiration, as have Team Nigeria's sportswear designed by the Los Angeles-based, Black-owned label, Actively Black.

As the excitement builds for the Paris 2024 Olympics, Team Mongolia stands out as a proud representative of their country's rich heritage and innovative fashion. With their stunning uniforms, they are sure to make a memorable statement on the Olympic stage, capturing the attention of viewers across the globe.

The views expressed in this article do not reflect the opinion of ICARO, or any of its affiliates.

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