Lando Norris' First F1 Victory Sets New Viewership Record for U.S. Grand Prix
ICARO Media Group
In an exhilarating turn of events at the U.S. Grand Prix, Lando Norris secured his first-ever Formula One victory, captivating viewers across the United States. The race, which took place on Sunday in October, saw a record-breaking surge in viewership, rivaling that of the NFL.
Saturday's sprint race, introduced in 2021, achieved a new high with an average of 946,000 viewers on ESPN. This figure surpassed the previous record held by the 2023 Azerbaijan sprint race, which garnered an average of 883,000 viewers. The increased interest in Formula One can be attributed in part to the highly anticipated clash between Norris and Max Verstappen.
Starting from sixth position, Norris displayed exceptional determination and skill. With his eyes set on victory, the McLaren driver confidently pushed forward, keeping Verstappen within his sights. Even at the early stages of the race, Norris believed in his team's pace and the potential for opportunities to arise.
The turning point for Norris came during a safety car period, which allowed him to make a pit stop and equip himself with fresh tires. As the laps dwindled, Norris continued to widen the gap between himself and Verstappen, showcasing his unwavering focus and drive. Despite contemplating going for the fastest lap on the final lap, Norris opted for a more cautious approach, ensuring he secured the win without any unnecessary risks.
Norris's triumph holds significant importance for the sport, as Formula One grapples with declining TV viewership. Although viewership has nearly doubled since 2018, thanks in part to the success of Netflix's "Drive to Survive," it experienced a 9.1 percent dip last year compared to 2022. The recent dominance of Verstappen, who won 23 out of the last 27 races, created an expectation of another straightforward victory in Miami. However, Norris's surprising triumph injected a much-needed dose of excitement and unpredictability into the racing scene.
Drivers like George Russell expressed their delight at Norris's win, recognizing his long overdue success. In an era characterized by one team and one driver's dominance, witnessing someone else claim victory resonates with both competitors and fans alike.
The exceptional viewership numbers following Norris's triumph demonstrate that Formula One enthusiasts were captivated by the intense battle at the U.S. Grand Prix. With record-breaking figures and a newfound sense of unpredictability, the sport continues to capture the attention of a wider audience, reaffirming its appeal and allure.