**Yahoo's Cookie Policy: How User Data is Handled**

Yahoo, along with its affiliated brands such as AOL, emphasizes transparency in its data handling practices across its websites and apps. As part of the Yahoo family, the company uses cookies and similar technologies like web storage to provide a seamless online experience.

Cookies, small data files stored on users' devices, help Yahoo authenticate users, enforce security measures, and prevent spam and abuse. Additionally, cookies play a crucial role in assessing how users interact with Yahoo's services.

Consent from users is essential. By clicking 'Accept all,' users agree to Yahoo and its partners, including 237 entities within the IAB Transparency & Consent Framework, having access to device information for personalized advertising. This access includes precise geolocation data, IP addresses, and browsing and search history, ultimately aiding in delivering tailored advertisements, measuring content performance, and conducting audience research.

For those who prefer to restrict the use of cookies and personal data for these purposes, the option to 'Reject all' is available. Furthermore, Yahoo provides users with the flexibility to customize their privacy settings at any time through the 'Privacy & cookie settings' or 'Privacy dashboard' links on its sites and apps.

To learn more about Yahoo's approach to managing personal data, users are encouraged to review the detailed information in the privacy policy and cookie policy available on their platforms.