Google Chrome's Manifest V3 Transition to Limit Ad Blocking Extensions Begins Next Week

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ICARO Media Group
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31/05/2024 19h56

In a significant move by Google Chrome, the tech giant will commence the transition from its older extension system, Manifest V2, to the more limited Manifest V3 starting next week. The controversial Manifest V3 system, introduced in 2019, aims to enhance security, privacy, performance, and trust within the extension ecosystem. However, skeptics argue that the new system could restrict the capabilities of web extensions, especially those designed for monitoring and modifying browser interactions with websites.

One vocal critic of Manifest V3 is the Electronic Frontier Foundation (EFF), which described the system as "deceitful and threatening" back when it was first announced. The EFF claims that the new system will hinder the effectiveness of ad-blockers and anti-tracking extensions, allowing advertising companies like Google to gather more data from users. The skepticism surrounding Manifest V3 also stems from Google's lack of a comprehensive explanation about why it limits content filtering.

While the Firefox team aims to support Manifest V3 for cross-browser compatibility, they have expressed doubts about Google's justification for the transition. Philipp Kewisch, Firefox's Add-ons operations manager, argued that the current web request API, in combination with Manifest V3, still allows malicious add-ons to extract user data. This raises concerns about the effectiveness of Manifest V3 in enhancing security.

Google claims that over 85% of actively maintained extensions in the Chrome Web Store already utilize Manifest V3, and top content filtering extensions have V3 versions available. However, it should be noted that the most popular ad blocker's version, uBlock Origin, is labeled "uBlock Origin Lite," indicating its inferiority compared to its Manifest V2 counterpart.

As the phase-out of Manifest V2 begins next week, beta versions of Chrome will display warning banners on the extensions page for V2 extensions. These extensions will also lose their "featured" status on the Chrome extension store. Over the coming months, extensions will be progressively disabled, although users will initially have the option to re-enable them through the extension page. However, Google warns that this toggle will eventually be removed, leaving users with the choice of searching for alternatives or switching to Firefox.

While Manifest V3 intends to bring improvements to the extension ecosystem, concerns remain about its potential impact on ad-blockers, content filtering, and user privacy. As Google rolls out its new extension system, it will be crucial to closely monitor the developments and assess its actual impact on internet browsing experiences.

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