In a recent interview with People, Gene Simmons, bassist and co-founder of legendary rock band Kiss, opened up about the unexpected sale of the band's name, logo, makeup, and a share of their music catalog to a Swedish corporation. Simmons revealed that the deal with the corporation, which originated from their collaboration on an avatar concept, felt like a natural progression.

During the negotiation process, Simmons shared that the members of Kiss had the opportunity to get to know the people behind the corporation on a personal level. He mentioned how they "broke bread" with Pophouse, established a genuine friendship, and discussed their families. Simmons emphasized that the focus was not the price of the deal but rather on the enjoyment of life, expressing his gratitude for the blessings he has received.

With the chapter of Kiss seemingly in the rearview mirror, Simmons expressed excitement about his future endeavors. He mentioned his plans to tour with the Gene Simmons Band and his continued dedication to expanding the Rock & Brews restaurant chain, a venture he co-founded with Paul Stanley. Simmons described Rock & Brews as a proud achievement, highlighting the importance of offering an exceptional experience to customers.

Simmons' continued involvement in the music and hospitality industry reflects his unwavering dedication to his passions, even after the iconic success of Kiss. He acknowledges that life is unpredictable, emphasizing that one should appreciate the present rather than constantly focusing on future plans.

As fans eagerly await the next chapter in Simmons' career, it is evident that he remains committed to pushing boundaries and delivering excellence, in line with his belief that anything worth doing is worth doing well.

The sale of Kiss' name, logo, makeup, and share of their music catalog marks a turning point for the band, but it is clear that Simmons' entrepreneurial spirit and passion for music will continue to drive him forward.