In a recent Twitter rant, Don McGowan, a former chief legal officer of The Pokémon Company and a producer for Bungie, stirred up a heated discussion about the role and influence of diversity, equity, and inclusion (DEI) consulting companies in the video game industry. McGowan's comments drew attention to Sweet Baby Inc. (SBI), an inclusion-focused narrative and consultation agency that has faced controversy for allegedly pushing diversity politics in video games.

The discussion surrounding DEI's role in the video game industry has been ongoing, with some fans expressing frustration over what they perceive as divisive identity politics or going "woke" in beloved franchises across various entertainment genres. These fans have often blamed DEI consulting companies like Sweet Baby Inc. for influencing the storytelling in movies, series, and video games.

Sweet Baby Inc., which describes itself as a company working towards diversifying and enriching the video game industry through inclusion-focused consultation, recently garnered attention on the digital distribution service Steam. Over 250,000 gamers have followed a list called "Sweet Baby Inc. Detected" on the platform, serving as a warning for consumers who may not wish to support the agency's content.

Don McGowan, a prominent figure in the industry, took to Twitter, launching a lengthy thread that has since been deleted. In his tweets, he expressed his belief that it was his job to eliminate "a-holes" from the gaming community, labeling anti-woke consumers as "human garbage." McGowan highlighted his extensive experience in the industry, having held positions as a lawyer and producer for The Pokémon Company, Bungie, and even being involved in the production of the film "Pokemon: Detective Pikachu."

McGowan's tweets attracted attention as he defended DEI consulting companies and accused anti-woke consumers of being sexist and racist. He retweeted a thread from Kotaku senior editor Alyssa Mercante, who suggested that the followers of the "Sweet Baby Inc. Detected" list were engaged in a "harassment campaign."

Under the username "Trans kids are not a threat. Leave them alone!," McGowan continued to argue that those upset with DEI messaging in games were not welcome in the industry. He claimed that his role in the past had involved "getting rid" of individuals who held such views. McGowan's statements were met with controversy and backlash from the gaming community.

In response to the uproar, McGowan eventually made his Twitter account private and changed his username to reflect his departure from the platform. Entities mentioned in the article, including The Pokémon Company, Bungie, and McGowan himself, have been contacted for comments by Fox News Digital.

As this story develops, Fox News Digital will provide updates on any responses received from The Pokémon Company, Bungie, and Don McGowan.