Enhancing User Experience: Yahoo's Cookie Policy and Data Usage Practices
ICARO Media Group
### Yahoo's Cookie Policy and Data Usage Practices
Yahoo, as part of a broader collection known as the Yahoo family of brands, comprises several popular sites and apps, including Yahoo, AOL, Engadget, Rivals, In The Know, and Makers. These platforms utilize cookies to enhance user experience and security.
The use of cookies, along with similar technologies like web storage, allows these websites and apps to store and retrieve information from user devices. When users interact with Yahoo's properties, cookies are employed for a variety of purposes including user authentication, enforcing security measures, and deterring spam and abuse.
Moreover, Yahoo accumulates data regarding the number of visitors, the type of devices they use (whether iOS or Android), the browsers in use, and the duration of their visits. Importantly, this data is aggregated and not linked to individual users, allowing Yahoo to understand and improve user experience without compromising personal privacy.
For those who consent by clicking 'Accept all', Yahoo and its partners—including 241 entities within the IAB Transparency & Consent Framework—can also access device information and use precise geolocation data, IP addresses, and browsing and search history. This information is utilized for analytics, personalized advertising, content customization, and audience research.
Users who prefer not to allow Yahoo and its partners to use cookies and personal data for these extended purposes can opt-out by selecting 'Reject all'. Additionally, users have the option to tailor their preferences by clicking 'Manage privacy settings'. Yahoo provides flexibility to change these consent choices anytime through 'Privacy & cookie settings' or the 'Privacy dashboard' links available on their sites and apps. Comprehensive information on data usage is detailed in Yahoo's privacy policy and cookie policy.