**Understanding the Use and Impact of Cookies on Our Website**

Cookies play a crucial role in the online experience provided by our website, enabling various functionalities and personalisation options. These cookies, set by both us and our advertising partners, contribute significantly to how users interact with our site and the advertisements they encounter online.

One of the primary purposes of these cookies is to allow advertising partners to build a profile of user interests. This profiling helps deliver more relevant ads when browsing other websites. Although these cookies do not store personal information directly, they uniquely identify your browser and internet device, ensuring more targeted advertising. Users who opt out of these cookies may notice less personally tailored adverts.

Additionally, certain cookies are essential for the enhanced functionality and personalisation of the website. These can be set either by us or by third-party providers whose services are integrated into our pages. Without these cookies, some features and services might not function correctly, potentially affecting user experience.

Social media integration is another key aspect influenced by cookies. These cookies, set by various social media services, enable content sharing with friends and networks. They can also track browsing activity across other sites, impacting the nature of content and messages seen elsewhere on the internet. Disabling these cookies might limit the ability to use or view social sharing tools on our site.

Performance measurement is another significant use of cookies on our website. By counting visits and tracking traffic sources, these cookies help us understand which pages are popular and how visitors navigate through the site. All data collected by these cookies are aggregated and anonymous, offering insights without compromising individual privacy. Opting out would hinder our ability to monitor and enhance site performance.

Finally, certain cookies are indispensable for the website's basic operations and cannot be turned off in our systems. These are typically set in response to actions like logging in, setting privacy preferences, or filling out forms. While users can adjust their browser settings to block these cookies, doing so may result in some parts of the site not functioning correctly. Notably, these specific cookies do not store personally identifiable information.

Understanding the various uses of cookies on our website helps users make informed decisions about their preferences and enhances the overall browsing experience.