**Yahoo's Approach to Cookie Usage and Data Privacy**

Yahoo, a key component of the Yahoo family of brands, including sites like AOL and services such as Yahoo Advertising, is committed to transparent user data management. When users engage with any of Yahoo's sites or apps, cookies and similar technologies, such as web storage, play a crucial role in storing and retrieving information from their devices.

These cookies serve multiple purposes. They enable Yahoo to deliver its sites and apps effectively, authenticate users, implement necessary security measures, and safeguard the platform against spam and abuse. Moreover, these technologies help measure user interactions with the sites and apps, enhancing overall user experience.

By selecting 'Accept all', users consent to Yahoo and its partners, including 237 entities part of the IAB Transparency & Consent Framework, accessing and using stored device information and various personal data. This data includes precise geolocation, IP addresses, and browsing and search histories, all utilized for personalized advertising, content customization, advertisement and content measurement, as well as audience research and service enhancement.

Alternatively, users have options to reject the use of cookies and personal data for these additional purposes by clicking 'Reject all'. Furthermore, Yahoo provides an opportunity to tailor these privacy choices through the 'Manage privacy settings' option. Users can modify their selections anytime via the 'Privacy & cookie settings' or 'Privacy dashboard' links available on Yahoo's sites and apps.

For more detailed information on how Yahoo manages personal data and cookies, users are encouraged to review the privacy policy and cookie policy outlined on the platform.