Detroit Automakers Urged to Exit Chinese Market Amid Growing Pressure
ICARO Media Group
In a stunning development for the traditional Detroit automakers, Bank of America's top automotive analyst has advised General Motors, Ford Motor, and Stellantis to exit the Chinese market "as soon as they possibly can." The warning comes as local Chinese automakers, including BYD and Geely, continue to gain ground and amidst increasing competition in the world's largest auto market.
Bank of America Securities research analyst John Murphy, who previously raised concerns with General Motors about their presence in China, emphasized the need for the "D3" automakers to refocus on their core products and more profitable regions. Speaking at an Automotive Press Association event in suburban Detroit, Murphy stated, "China is no longer core to GM, Ford, or Stellantis."
The pressure on the Detroit automakers in China is evident. General Motors' market share, including its joint ventures, has dropped from approximately 15% in 2015 to 8.6% in 2020, marking the first time it has dipped below 9% since 2003. Furthermore, GM's earnings from their operations in China have fallen by a substantial 78.5% since reaching a peak in 2014, according to regulatory filings.
Despite the challenging circumstances, GM executives remain optimistic about turning the operations around and reclaiming market share through the introduction of new electric vehicles. However, there are additional factors that add to the complexity of operating in China, including geopolitical risks and uncertainties. President Joe Biden recently announced that his administration would increase tariffs on China-made electric vehicles, further impacting the profitability of the Detroit automakers in the market.
While the recommendation for the Detroit automakers is to exit China, Bank of America's Murphy suggests that U.S. electric vehicle leader Tesla has an advantage due to a roughly $17,000 cost advantage in EV components compared to their counterparts. This advantage allows Tesla to have "more room to run" in the Chinese market.
The notion of Detroit automakers exiting the Chinese market would have been unthinkable just a few years ago. However, with the rise of local Chinese automakers and the increasing challenges faced by the D3, a strategic shift seems necessary for the long-term success of these companies.
As the automotive landscape continues to evolve, it remains to be seen how General Motors, Ford Motor, and Stellantis will respond to the mounting pressure and whether they will indeed withdraw from China. The need to adapt their business strategies and reassess their presence in the Chinese market has become an urgent priority for Detroit automakers striving to maintain their competitive edge in a rapidly changing industry.