Deadpool & Wolverine Tops Labor Day Box Office, Crossing $600 Million Domestically

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31/08/2024 20h28

However, one film continued to dominate the charts, as Deadpool & Wolverine secured the number one spot for the sixth consecutive week and surpassed the impressive milestone of $600 million in domestic box office earnings. This achievement places the movie among an elite group of just 16 films in history to reach this milestone, regardless of inflation adjustments.

While the box office lacked new releases making a significant impact, one indie biopic managed to grab attention. Reagan, a film inspired by Paul Kengor's book The Crusader: Ronald Reagan and the Fall of Communism, starring Dennis Quaid, entered the race alongside holdover Twisters in its seventh weekend. Both films aimed to earn between $8 million and $9 million during the four-day holiday weekend. Despite receiving scathing reviews, with a critics score of only 18 percent on Rotten Tomatoes, Reagan resonated better with audiences, who awarded it an A CinemaScore.

Expectations were high that the buzz surrounding the upcoming 2024 presidential election would attract a broader audience demographic for Reagan, but unfortunately, this did not materialize. Approximately 85 percent of ticket buyers were over the age of 35, with a staggering 66 percent falling into the category of 55 and above. However, industry analysts anticipate a promising run for Reagan on premium Video On Demand (VOD), catering to the preferred platform for older consumers. Distributed by SBD, the film saw its strongest performance in the middle of the country, appealing predominantly to white moviegoers, who comprised almost 80 percent of the audience.

Another film that failed to engage its intended younger target audience was Afraid, an AI-themed horror film collaboration between Blumhouse and Sony. The movie is projected to secure a ninth-place finish with a four-day holiday gross of $4 million. Meanwhile, at the top of the box office chart, Marvel Studios and Disney's unstoppable juggernaut, Deadpool & Wolverine, continued to captivate audiences. The film is estimated to earn as much as $20 million during the four-day weekend, propelling its domestic total to approximately $605 million up until Sunday.

In its third weekend, Alien: Romulus, produced by 20th Century and Disney, maintained its hold on the charts, projected to earn between $10 million and $11 million over the holiday weekend. Along with Pixar and Disney's Inside Out 2, these films played a pivotal role in reversing the negative trend that had plagued the early summer box office. Despite a 10 percent dip in domestic box office revenue compared to summer 2023, current predictions of $3.6 billion are seen as a relief, as many had anticipated a more significant deficit.

Reflecting on the summer's successes, Sony proudly announced their hit, Wayfarer Studio's It Ends With Us, as the biggest female-driven film of the season. Adapted from Colleen Hoover's novel, exploring themes of love, domestic violence, and redemption, the movie secured the third spot over Labor Day weekend, estimated to earn $9.5 million during the four-day period. Its domestic total stood at an impressive $135.8 million until Sunday. Despite speculation surrounding a reported rift between director-star Justin Baldoni and star-producer Blake Lively, which mainly targeted the actress, the film remained unaffected. Sony went out of its way to praise Lively and the other women involved with the film, without mentioning Baldoni.

Finally, Amblin Entertainment's Twisters continued to be a summer savior, projected to conclude the holiday weekend with nearly $260 million in domestic ticket sales. While Universal handled the film's North American distribution, Warner Bros. took on international duties. With the Labor Day weekend coming to a close, the box office faced a challenging summer but found solace in a handful of blockbusters, ensuring that the movie industry experienced a measured recovery amidst unprecedented circumstances.

The views expressed in this article do not reflect the opinion of ICARO, or any of its affiliates.

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