In a move to address the mounting backlash, Google has decided to phase out its widely criticized commercial featuring its AI chatbot, Gemini, during the Olympics broadcast on Peacock. The decision comes after the advertisement received a wave of negative feedback, prompting Google to take immediate action.

According to a Google spokesperson, while the ad initially tested well, the company has taken into account the overwhelming public response and decided to remove it from their Olympics rotation. Comments from media professor Shelly Palmer, who expressed her frustration by saying the commercial made her "want to scream," and the scathing critique from The Washington Post, which described the ad as making them "want to throw a sledgehammer into the television," were among the factors considered.

The commercial, which has been airing throughout the Games, revolves around a father whose daughter idolizes the renowned 400m hurdle queen, Sydney McLaughlin-Levrone. However, it's the interaction with Gemini that drew considerable controversy. The father uses the chatbot to draft a fan letter to McLaughlin-Levrone, without any indication that his daughter had contributed to the letter in any way. This gave rise to speculation that the chatbot was fabricating a false narrative.

The decision to phase out the problematic ad ensures that viewers will be spared from watching it for the remainder of the Games. Furthermore, the move safeguards the impeccable reputation of Sydney McLaughlin-Levrone, who shouldn't have her achievements tarnished by any lingering controversy stemming from the commercial.

As the Olympics captivate audiences around the world, it's essential to strike a balance between effective advertising and maintaining the integrity of the athletes involved. This incident serves as a reminder to advertisers and brands about the importance of responsible storytelling and the potential impact it can have on public perception.

In the aftermath of the decision, Google has expressed its commitment to providing a positive viewer experience and ensuring that ads are aligned with the values of its users. It remains to be seen whether this phase-out will result in any long-term effects on Google's advertising strategy, particularly in the context of major sporting events like the Olympics.

Overall, this move by Google highlights the power of public feedback and the willingness of companies to reevaluate their advertising approaches in response to criticism. With the rest of the Games now free from the contentious commercial, attention can return to the incredible achievements of the athletes participating in the Tokyo Olympics 2020.

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