**Proximo Spirits and IO Interactive End Ties With Conor McGregor Following Court Ruling**

In the wake of a recent court decision in Ireland, two companies have severed their relationships with Conor McGregor. This comes after a civil court jury ruled that the mixed martial arts fighter is to pay nearly €250,000 ($257,000) to a woman who accused him of rape.

Proximo Spirits, the company that owns the Irish whiskey brand Proper No. 12, has decided to stop using McGregor’s name and image in its marketing materials. “Going forward, we do not plan to use Mr. McGregor's name and likeness in the marketing of the brand,” the company conveyed to the Irish Independent newspaper.

Similarly, video game developer IO Interactive has terminated its collaboration with McGregor. The fighter had previously featured in the game "Hitman." In a statement posted on X, the company said, "In light of the recent court ruling regarding Conor McGregor, IO Interactive has made the decision to cease its collaboration with the athlete, effective immediately. We take this matter very seriously and cannot ignore its implications. Consequently, we will begin removing all content featuring Mr. McGregor from our storefronts starting today."

The court case centered around allegations made by Nikita Hand, who claimed McGregor "brutally raped and battered" her in a Dublin hotel penthouse in 2018. Hand reported that the alleged attack, which occurred after a night of partying, left her with severe bruises and post-traumatic stress disorder.

During the trial, 36-year-old McGregor testified that he never forced Hand to do anything against her will, asserting that the encounter was consensual and that she fabricated the allegations. However, a jury comprised of eight women and four men found him liable for assault after deliberating for about six hours in the High Court in Dublin.