California Residents Gain Privacy Rights, Opt-Out Options for Personal Information Sharing

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ICARO Media Group
News
20/07/2024 20h11

In a significant development for California residents and other U.S. state residents, new privacy rights and opt-out options have been introduced to protect personal information sharing.

Under the California Privacy Rights Act and certain other state laws, individuals now have the right to opt-out of the sale and/or sharing of their personal data with third parties, as well as the processing of their personal data for targeted advertising purposes.

This update comes as a response to growing concerns about privacy and data protection, as personal information becomes increasingly valuable in the digital age. The ability to control the use and sharing of personal data is especially important as advertising partners, affiliates, and list rental services have been selling and sharing personal information with third parties.

Residents of California and other U.S. states can exercise their privacy rights by visiting the "Do Not Sell or Share My Personal Information/Opt-Out" link provided on the website or by calling 1-800-552-7678. Additionally, the Global Privacy Control can be set at the browser level for certain browsers, such as Mozilla's Firefox and Brave, or by downloading a browser extension for others like Chrome or Safari.

It is important to note that this privacy update does not guarantee an ad-free experience or complete cessation of personal information sharing. Even after opting out, individuals may still see some advertising and personal information may still be shared with service providers working on behalf of the website.

Furthermore, functionality cookies and similar technologies are used to enhance the user experience by collecting preferences and providing personalized content. These cookies help improve website performance and track site traffic, with all information collected remaining anonymous.

The focus on privacy rights and opt-out options is an important step towards empowering individuals and protecting their personal data. By granting individuals the choice to control the sharing and use of their personal information, California and other U.S. states are setting a precedent for privacy rights in the digital age.

As concerns around data privacy continue to grow, it is important for individuals to understand their rights and take advantage of the available options to protect their personal information.

The views expressed in this article do not reflect the opinion of ICARO, or any of its affiliates.

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