In another impressive display of her basketball prowess, Caitlin Clark spearheaded a thrilling comeback for the Iowa Hawkeyes against Nebraska in the Big Ten Women's Basketball Tournament final. This memorable showdown captivated a staggering 3.02 million viewers on CBS, marking the highest viewership for a women's basketball game on CBS since the legendary UConn-Tennessee clash on January 10, 1999. The intensity of the match reached its zenith in overtime, with a peak viewership of 4.45 million.

Undeniably, Clark's captivating performance has become must-see TV. Sunday's championship game secured its place as the second most-watched women's college basketball game this season, trailing only last week's exhilarating Iowa-Ohio State matchup on Fox, which garnered 3.39 million viewers. Remarkably, this game also ranks as the third most-watched regular-season women's college basketball game since 1999.

This past weekend witnessed the popularity of women's basketball reaching new heights, as two other highly-anticipated matchups garnered immense viewership. The feisty encounter between South Carolina and LSU drew an audience of 1.96 million on ESPN, while USC's triumph over Stanford attracted 1.44 million viewers. According to Sports Media Watch, these games showcased the largest regular-season audience for women's college basketball on the ESPN networks since 2010.

While the Duke-Carolina men's games have long been the gold standard for regular-season college basketball viewership, it appears that the Iowa-Nebraska clash on Sunday was nipping at their heels. Drawing an impressive 3.076 million viewers on ESPN, the Iowa-Nebraska women's game emerged as the most-watched basketball game on any network that Sunday.

Sports Media Watch further highlights the significance of the Iowa-Nebraska women's game, as it ranks fifth among all college basketball games this season, irrespective of gender. It placed behind an NFL-boosted Michigan State-Arizona matchup on Thanksgiving, which attracted 5.18 million viewers, as well as the aforementioned Iowa women versus Ohio State game and both Duke-North Carolina men's matchups.

Caitlin Clark's captivating performances continue to draw legions of viewers, elevating the prominence and appeal of women's basketball. As the record-breaking viewership numbers demonstrate, her exhilarating style of play has transcended gender boundaries, captivating sports enthusiasts across the nation.