In a landmark move for the Big Ten, four prominent West Coast schools - USC, UCLA, Washington, and Oregon - have officially joined the conference, marking a significant shift in its geographical reach. To commemorate this expansion, the Big Ten Network unveiled an updated version of its popular "Maps" commercial, which will now feature the new additions. The conference's commitment to enhancing its nationwide presence while maintaining tradition is apparent with the retention of the ad's familiar soundtrack, Guards' indie pop rock anthem, "Silver Lining."

The release of the revamped "Maps" ad marks a decisive moment for the conference, just weeks after Big Ten Commissioner Tony Petitti reaffirmed its enduring significance. Despite some speculation about potential changes, Petitti assured fans that the iconic commercial, first introduced in 2014 with the inclusion of Maryland and Rutgers, would continue to be a part of the Big Ten's identity. Petitti acknowledges the immense passion surrounding the ad and its beloved "Map" motif, emphasizing that it has received overwhelming love and support over the years.

Departing from its previous origin point at the Rose Bowl, the new "Maps" ad embarks on a journey that begins in the Pacific Northwest, showcasing Washington and Oregon. It then progresses to Southern California, highlighting USC and UCLA, before traversing the Midwest and culminating on the East Coast with stops at Maryland and Rutgers. By featuring these diverse locations, the ad effectively conveys the Big Ten's expanded and diverse footprint across the United States.

As the conference embraces this period of transformation in college sports, the return of the updated "Maps" commercial signals the enduring value that tradition holds in the world of college athletics. While the Big Ten prepares to adapt to its nationwide presence, the continuity of the "Maps" ad showcases the conference's commitment to embracing change while honoring its storied past.

With the inclusion of USC, UCLA, Washington, and Oregon, the Big Ten looks forward to embarking on a new era of competition and collaboration. As the conference cements its place as a national force, the updated "Maps" ad serves as a visual representation of its expanding reach and continued dedication to both tradition and progress.

The Big Ten's West Coast expansion has, without a doubt, transformed the conference's landscape. While the future holds untold possibilities, there is no doubt that the Big Ten's presence will now be felt from coast to coast, truly shaping the future of college sports.