Biden Campaign Takes a Page from Trump's Playbook, Dubs Him Broke Don
ICARO Media Group
In a strategic move reminiscent of former President Trump's nickname tactics, President Biden's reelection campaign has dubbed him "Broke Don," emphasizing Trump's lagging fundraising numbers in the 2024 race. The Biden team seeks to turn the tables by employing similar tactics that Trump used against his opponents during his presidency.
Trump's knack for assigning catchy monikers has been widely recognized, from "Little Marco" to "Crooked Hillary" to "Lyin' Ted." Throughout 2020, Biden was often referred to as "Sleepy Joe," courtesy of Trump. Now, Biden's camp aims to make Trump feel the sting of a nickname, employing "Broke Don" to highlight the former president's financial challenges and mounting legal penalties.
Trump has famously used nicknames against a wide range of adversaries, including his fellow presidential contenders and political rivals. Senator Elizabeth Warren became "Pocahontas," Senate Majority Leader Chuck Schumer was dubbed "Cryin' Chuck," and former Speaker Nancy Pelosi referred to as "Crazy Nancy." Some of these nicknames have been considered offensive, while others were simply perceived as name-calling.
However, the Biden team's attempt to replicate Trump's strategy has drawn mixed reactions within the Democratic party. While some applaud the campaign's effort to get under Trump's skin, others argue that mimicking Trump's tactics may not be effective. "You can't out-Trump Trump because he's the original version. I would say they need to be more creative in producing their own original and unique strategy to bring him down a peg that shocks and awes," suggested one Democratic strategist.
The recent unveiling of Trump's campaign fundraising numbers acted as a catalyst for the Biden campaign to introduce the "Broke Don" nickname. Federal election filings showed that Trump's 2024 campaign raised $10.9 million last month, with his joint fundraising committee collecting almost $11 million. Trump's campaign currently has approximately $42 million in cash on hand. In comparison, Biden's campaign operation raised around $53 million in February, giving them $155 million in cash on hand as they entered March, surpassing Trump's campaign war chest.
Adding further weight to the nickname, Trump is also contending with over $500 million in penalties resulting from two civil cases in New York. Biden has humorously referenced Trump's financial woes during fundraising events, quipping that "a defeated man" approached him seeking help with his debts to which Biden responded, "I'm sorry Donald, I can't help you."
While some argue that resorting to name-calling diminishes the political discourse, others find Biden's approach refreshing. A Democratic strategist commented, "Bullies don't comprehend notions like diplomacy and niceties, they only respond when they get punched back." The president and his allies have intensified their mockery of Trump in recent weeks, with the Biden team suggesting that Trump would "fire himself" if his fundraising numbers were evaluated on his former television show, "The Apprentice."
The criticism directed at Trump's financial standing carries particular significance, considering his reputation as a successful New York real estate mogul. However, the Biden campaign's approach differs from Trump's negative campaigning style. While Trump was known for personally waging negative campaigns, Biden's demeanor and personality present a contrasting image. A Democratic strategist noted, "What makes Trump unique is that since day one of becoming a candidate back in 2015, he has been the primary vessel waging the negative campaign."
In conclusion, the Biden campaign's adoption of the "Broke Don" nickname reflects their desire to employ tactics similar to Trump's in an attempt to rattle the former president. However, opinions within the Democratic party are divided on the effectiveness of this strategy. As the 2024 race continues to unfold, only time will tell if the "Broke Don" moniker will have any lasting impact on Trump's campaign.