Apple to Utilize In-House Chips and Cloud Processing for AI Features, Reports Say

According to a report by Bloomberg News, Apple is set to deliver its upcoming artificial intelligence (AI) features this year through its own data centers powered by in-house chips. The move comes as Apple aims to integrate generative AI within its products.

Sources familiar with the matter indicate that the company is placing its chips in cloud-computing servers capable of handling advanced AI tasks that will be coming to Apple devices. These chips are said to be similar to the ones powering Apple's Mac computers. Simpler AI-related tasks, on the other hand, will be processed directly on the devices.

The plan to employ its own chips and leverage cloud processing for AI tasks was initially conceived around three years ago. However, Apple accelerated the timeline following the launch of OpenAI's ChatGPT, which sparked an AI craze.

Just recently, Apple unveiled its next-generation chipset, the M4, which will power the new iPad Pro models and support certain AI capabilities. This announcement further solidifies Apple's commitment to incorporating AI into its product lineup.

By utilizing in-house chips and cloud processing, Apple aims to enhance the AI capabilities of its devices, providing users with advanced features and a seamless user experience. As AI continues to play a crucial role in technology innovation, Apple's efforts highlight its determination to stay at the forefront of this rapidly evolving field.

As of now, Apple has not provided specific details on which AI features will be delivered this year or when exactly users can expect them. However, with the ongoing trends in AI development and the company's demonstrated commitment, Apple users can look forward to increasingly sophisticated AI functionality within their devices in the near future.