Apple Gears Up for October Launch Event with New MacBook Pro Models and macOS Update

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26/10/2024 19h22

### Apple Prepares for October Launch of New MacBook Pro Models and macOS Update

While the annual iPhone updates are highly anticipated each September, the release schedule for Apple’s MacBook Pro laptops follows a more nebulous pattern. Traditionally, new MacBook models are unveiled in mid- to late-October, although Apple has been known to surprise its users with releases peppered throughout the year. This year, though, fans and industry insiders alike are circling the week beginning October 28, 2024, for the next big Apple event.

Greg Joswiak, Apple’s Senior Vice President, hinted at a slew of upcoming products, including new MacBook Pros and an update to the macOS operating system. The anticipated lineup consists of at least five MacBook models, spanning both 14-inch and 16-inch versions equipped with the potent M4 Pro and M4 Max chipsets. These variants are expected to cater to professional users requiring substantial computing power.

In addition to these professional-grade variants, Apple is expected to introduce a consumer-friendly 14-inch model featuring the standard M4 chipset. However, critics argue that this entry-level model often fails to deliver value for money, suggesting that buyers in need of more power should consider the pricier M4 Pro and M4 Max models. For those prioritizing cost-conscious decisions, the current M3 MacBook Air or the upcoming M4 MacBook Air, expected in March 2025, might be better choices.

On the software side, Apple is preparing to roll out macOS 15.1, following the initial public release of macOS 15, dubbed "Sequoia," in September. The forthcoming update introduces two enhanced features: improved drag-and-drop support in the iPhone Mirroring app and quicker access to low-power mode. Notably, macOS Sequoia will also continue support for Intel-based Macs, albeit with a limited feature set compared to those running on Apple Silicon.

In a move to stay competitive in the burgeoning field of generative artificial intelligence, Apple is also making strides with its "Apple Intelligence" software. Although full-feature integration isn’t expected until March 2025, initial offerings will become available with macOS Sequoia 15.1. This mirrors the phased rollout seen with iOS updates tied to the iPhone 16 family.

The event is not limited to MacBook Pros; Apple is also expected to refresh its iMac and Mac Mini lineup with M4 chipsets. Accompanying desktop accessories such as the Magic Mouse, Magic Trackpad, and Magic Keyboard are also slated for updates, including shifts to USB-C connectivity.

As Apple aims to solidify its position in the AI realm, the upcoming presentation will likely highlight these advancements, even if the complete suite of features won't be fully deployable until spring 2025. With a strategy tightly interwoven with its hardware and software innovations, Apple continues to position itself at the cutting edge of consumer technology.

The views expressed in this article do not reflect the opinion of ICARO, or any of its affiliates.

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